Social Media Manager - poppi

Overview

The Social Media Manager owns social media strategy and execution for Poppi, combining strategic leadership with high volume content production. This role leads the growth and ongoing engagement of an audience of 2M+ followers, leveraging cultural insight and platform expertise to keep Poppi ahead of culture and firmly positioned as the clear leader in modern soda. You'll own the end-to-end content engine from strategy and briefing, through content production and posting, while developing and managing a direct report to scale both output and team capability. This is a high autonomy, high- impact role for a strategic operator who combines sharp creative taste with the judgment to shape platform direction and brand voice at scale.

Responsibilities

Social Media & Content Strategy

• Champion poppi’s marketing pillars - be creative and critical, culturally relevant, and a champion of others

• Develop, concept, film, and edit content across TikTok, Instagram, and emerging platforms

• Support the execution of major product launches, cultural campaigns, and partnership moments with social-first storytelling

• Drive virality with scroll-stopping content infused with poppi’s disruptive voice and visual identity

• Contribute to the development of overarching platform strategy, bringing a fresh POV on what’s working and what’s next

Creative Execution & Collaboration

• Execute a high-volume, in-house content engine, delivering hundreds of assets monthly across platforms

• Brief external teams, contractors and creators on social content, ensuring alignment with poppi’s tone and creative vision

• Ensure consistency and evolution of poppi's brand voice across all social platforms

• Identify and activate on cultural trends in real time to drive relevance, engagement, and virality

• Establish efficient workflows and processes to support speed, scale, and quality of content production

• Brief and guide external teams, contractors, and creators, ensuring alignment with poppi's tone and creative vision

• Monitor cultural trends, memes, and viral moments bringing a consistent stream of ideas to the table to keep poppi ahead on culture

• Manage giveaways and UGC-driven initiatives that surprise, delight, and build social loyalty

• Partner cross-functionally with influencer, creative, and retail marketing teams to execute cohesive campaigns across channels

• Support retail-specific social asks (e.g., Target, Costco, Walmart), tailoring creative content to drive in-store and online traction

Events & Activations

• Support the team in bringing activations, influencer events, and IRL moments to life both onsite and through social coverage

• Attend and document events and pop-ups to capture behind-the-scenes content and amplify moments in real time

People Management

• Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support

• Delegate effectively to scale content output while maintaining quality and brand consistency

• Build team capability alongside personal output, supporting growth in both

Compensation and Benefits:

The expected compensation range for this position is between $80,700 - $135,100. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

What You Bring

• 3-5 years of experience in social media, content strategy, or content marketing, including experience shaping channel strategy (not just execution)

• Proven ability to translate strategy into structured creative briefs and clear direction for teams and collaborators

• Strong platform expertise across TikTok, Instagram, YouTube, and emerging channels, with a native understanding of platform behaviors and nuances

• Deep cultural fluency — a track record of identifying and acting on trends ahead of the curve, not just reacting to them

• Highly developed creative taste in short-form video (sound, editing style, pacing, visual storytelling) and sharp editorial judgment to balance trend participation with long-term brand positioning

• Experience managing or mentoring team members, or strong readiness to take on people management

• Data-driven mindset, with experience using performance insights to optimize content and inform strategy

• Ability to operate with speed and autonomy in a fast-paced environment, managing multiple workstreams without compromising quality or brand consistency

• Excellent written and verbal communication and stakeholder management skills across cross-functional teams

• Bachelor's degree in marketing, Communications, or related field preferred

• Champion of poppi's brand values and community, with a genuine love of pop culture and internet trends

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.