Senior
Senior Brand Manager (Gurgaon, IN)
About the Role
Nestlé Professional is looking for a Senior Brand Manager to drive the growth of our Beverages portfolio within the B2B channel. This is a high-impact role that combines brand building, commercial strategy, innovation, and business development to accelerate category growth and deliver superior customer experiences.
The role goes beyond traditional consumer marketing and requires a strong understanding of commercial fundamentals, business analytics, route-to-market strategies, and category development. You will partner closely with sales, innovation, category, and cross-functional teams to drive profitable growth and maximize portfolio performance
Key Responsibilities
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Lead the marketing and growth strategy for the NP Beverages portfolio across B2B channels.
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Define target customer segments, develop deep customer insights, and identify growth opportunities.
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Drive category development and demand generation initiatives to grow the beverages business.
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Own innovation and renovation pipelines, including new product and beverage solution launches.
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Develop and execute brand, channel, and customer activation plans aligned to business objectives.
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Analyze market, customer, and business performance data to identify insights and drive action-oriented recommendations.
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Partner with Sales to build winning customer propositions and accelerate business growth.
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Contribute to portfolio, pricing, promotion, and channel strategies.
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Manage brand investment decisions and optimize return on marketing and trade investments.
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Drive customer engagement programs, digital initiatives, influencer campaigns, and emerging channels.
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Collaborate with innovation, product development, and cross-functional teams to commercialize new solutions.
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Develop and coach team members while fostering a culture of performance and collaboration.
Experience Required
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MBA/Post Graduate degree from a premier business school.
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4-5 years of relevant experience in FMCG, Consulting, Category Management, Trade Marketing, Business Strategy, or Commercial Excellence roles.
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Experience in business strategy, category development, trade marketing, commercial analytics, or demand generation will be an advantage.
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