Paid Social Expert

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

We are looking for a highly motivated Paid Social Expert with a strong background in campaign activation, planning, and strategy across major social platforms. This role is designed for someone who wants to take a step further in their career: moving away from day-to-day activation to support the global execution of social strategies across multiple countries. Your main objective will be to guide, advise, and empower local teams, ensuring they apply our "Golden Rules" and best practices effectively to maximize their performance and campaign results.

Responsibilities

• Strategic Execution & Golden Rules Implementation: Lead the deployment of Paid Social strategies across various countries, ensuring local teams understand and effectively apply global "Golden Rules" and performance best practices.

• Cross-Market Innovation & Best-in-Class Development: Identify new opportunities across different markets, leveraging both global insights and local knowledge to help regional teams become "best in class" in their campaign executions.

• Local Team Enablement & Support: Act as the central Paid Social subject matter expert. While you won't be doing direct hands-on activation, you will serve as the strategic link, advising and training local execution teams to optimize their setups and resolve complex campaign challenges.

• Performance Analysis & Optimization Guidance: Monitor multi-market campaign performance, identifying trends and areas for improvement. Continuously refine and share insights to elevate the overall quality, efficiency, and ROI of social campaigns globally.

• Strategic & Technical Alignment: While the role involves some client-facing interactions, your primary focus will be acting as the bridge between technical execution and overarching strategy. You will spend a significant portion of your time collaborating with internal Publicis activation and strategy teams across multiple countries, seamlessly translating technical nuances into strategic language and vice versa.

Qualifications

• Proven experience in Paid Social, with a solid background in the activation, planning, and basic strategy of campaigns.

• Deep and demonstrable expertise managing and optimizing campaigns on Meta Ads and TikTok Ads.

• Language: Fluent, near-native level of English (written and verbal) is mandatory to successfully coordinate, communicate, and support international local teams.

• Strong analytical skills with the ability to translate platform data into actionable advice and clear guidelines for activation teams.

✨ We think you’re awesome if you:

• Have prior experience working closely and partnering directly with platform representatives and dedicated account teams (such as Meta, TikTok, etc.) to drive innovation, leverage new features, and resolve challenges.

• Have hands-on experience or positive knowledge of other biddable social platforms such as Snapchat, Reddit, or LinkedIn Ads.

• Are looking to take a step forward in your career, transitioning from pure campaign activation to a broader, strategic multi-market support role.

• Demonstrate strong communication skills and a proactive attitude to influence and help teams improve their performance without having direct authority over them.

Additional information

Why join us? Because we offer reasons such as:

• ? Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

• ? Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

• ? Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".

• ? Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.

• ? Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.

• ? Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!

• ??‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.