Social Media & SEM Specialist

Supports Regulatory Compliance in managing corporate social channels, executing paid advertising campaigns, and driving engagement aligned with RELX brand standards.

Key Responsibilities:

• Develop, implement, and manage social media strategies across [platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads, etc.].

• Create, curate, and schedule compelling content (copy, visuals, video) aligned with brand voice and campaigns.

• Monitor, respond to, and engage with audiences to foster community and brand loyalty.

• Stay current with social media trends, platform updates, and best practices; propose innovative ideas and experiments.

• Manage social media calendars, stay within brand guidelines, and ensure timely content delivery.

• Plan, build, and execute paid social campaigns (ad copy, targeting, budgets, A/B testing) and optimize for performance.

• Manage campaign budgets, bidding strategies, and audience targeting

• Track, analyze, and report on KPIs (reach, engagement, clicks, conversions, follower growth, ROI) with actionable insights.

• Monitor and improve Quality Score, CTR, CPA, and ROAS

• Implement and optimize remarketing and audience segmentation strategies

• Identify opportunities to scale high performing campaigns

• Troubleshoot campaign performance issues proactively

• Work in conjunction w/ Digital Team to manage SEM campaigns driving web traffic.

• Collaborate with designers and creators to produce high-quality assets (graphics, short videos, stories, reels, carousels).

• Support social listening and competitive analysis to inform strategy.

• Coordinate with PR, customer service, and product teams for crisis management and timely responses.

• Monitor compliance with platform policies and legal considerations (disclosures, copyright).

Analytics, Tracking, and Reporting:

• Implement and maintain accurate conversion tracking using Google Tag Manager

• Analyse performance using GA4, Google Ads, and Search Console

• Build clear, client ready performance reports and dashboards

• Provide insights and recommendations based on data trends

• Monitor conversion funnels and recommend CRO improvements

• Forecast traffic, leads, and paid media performance where required

Required Qualifications:

• Bachelor’s degree in marketing, communications, digital media, or a related field (or equivalent experience).

• 2–4 years of hands-on social media marketing experience.

• Demonstrated success managing social accounts and campaigns across multiple platforms.

• Experience in B2C and/or B2B brands.

• Knowledge of SEO, SEM, and content marketing integration.

• Familiarity with paid social advertising (Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads) and A/B testing.

• Strong written and visual storytelling skills with a keen eye for detail.

• Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Sprinklr, Buffer; Google Analytics is a plus).

• Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).

• Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategy.

• Excellent time management, organization, and ability to manage multiple projects simultaneously.

• Strong interpersonal and collaborative skills.

• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Preferred Qualifications:

• Multilingual abilities or experience targeting diverse audiences.

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