Senior
MX Product Marketing Senior Professional (Z Series)
Position Summary
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Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
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Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Role and Responsibilities
Position Summary
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Contribute to expanding the product's market coverage with product line-up strategy.
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Contribute to maximize sales and profit by managing product lifecycle, developing pricing and promotion strategy to meet the target sales for the product.
Details Role and Responsibilities
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[Portfolio management] Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response. Analyze market trends & competition landscape in the target market and develop a line up strategy that can maximize the company's sales, market share and profit throughout product life cycle..
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[Product Life Cycle management] Manage product launch including Go-To-Market Strategy and local launching plan with other stakeholders (Marcom, Retail Marketing, Channel Development, Sales and Services) to meet company-level, category-level target. Conduct the sustain, transition plan including End-of-life operations to successor models.
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[Pricing and commercial operations] Define the pricing operation strategy and the nationwide commercial program portfolio.
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[Sales, Profit and Loss (PnL) management] Monitor Sales (Sell-In, Sell-Out) forecast, TIM and Inventory management for assigned products by working closely with Headquarters and regional Product Marketing Team, SCM and Finance to ensure sales and profit for category, under the guideline and direction from Global and Regional management.
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[Initiatives Owners] Identify differentiated value proposition and develop new concepts/ initiatives that can strengthen the product's competitiveness and winning consumer offerings.
Skills and Qualifications
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Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways
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Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other's tasks
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May manage a group such as coordinating activities regarding costs, methods and staffing
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Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years
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