Brand Media Specialist LATAM

Job Description

Brand Media Specialist LATAM

Apply by: Aug 17, 2026

Define what it means to deliver taste, care and wellbeing, all around the world

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São Paulo - SP

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

All about the role:

The Electrolux Group's purpose of transforming life for the better goes beyond products - it is in the way which we reinvent experiences of taste, care and wellbeing, starting from the desires of our consumers. All over the world, our brand seeks to actively participate in the daily lives of thousands of people by providing the best experiences. Our Marketing teams are data-driven and focused on the development of a consumer-centric mindset, seeking to unleash the power of digital media in order to improve foundational brand processes and bring innovation to the company.

What you’ll do:

As a Brand Media Specialist LATAM, you will be responsible for leading the planning, management and optimization of media investments across the region, ensuring the integration of brand-building strategies, demand generation initiatives and commercial objectives. Acting as a key connector between Marketing, Trade Marketing, Local Marketing Teams, Analytics, E-commerce, media agencies and business partners, you will drive media effectiveness, maximize return on investment and support sustainable brand growth across LATAM.

In detail, you will:

• Lead the development and execution of Hero, Always-On and Retail Media strategies across LATAM, ensuring alignment with brand and business objectives;

• Manage the regional media budget, monitoring investments, performance and optimization opportunities to maximize return on investment;

• Act as the main LATAM interface between Brand Marketing, Trade Marketing and commercial partners, ensuring the integration of brand-building initiatives and sales-driving activities;

• Partner with Analytics and Data teams to transform consumer, media and business insights into strategic recommendations and actionable plans;

• Drive the integration between media strategies and Customer Lifecycle Management (CLM) initiatives, enabling a more connected and effective consumer journey;

• Lead and direct media agencies and external partners, ensuring excellence in execution, governance and achievement of agreed KPIs.

As part of the culture of continuous improvement, you will be involved in Lean Thinking projects and activities (EMS/EAI).

Who you are:

You have:

• Bachelor's degree in Marketing, Advertising, Communications or Administration;

• Solid experience in digital and omnichannel media planning and management;

• Advanced knowledge of Brand Building, Performance Marketing and Retail Media;

• Experience managing significant media budgets and tracking business performance KPIs;

• Strong analytical skills and experience translating data into business decisions;

• Experience working in cross-functional projects involving Marketing, Trade Marketing, CRM/CLM, E-commerce and Analytics;

• Knowledge of media measurement, attribution, dashboarding and media platforms;

• Ability to influence stakeholders and lead cross-functional initiatives in a matrix organization;

• Advanced Office skills (Excel, PowerPoint);

• Advanced English; Spanish is desired.

Where you'll be:

You will be based at the São Paulo office, the center of Electrolux Sales and Marketing operations in Brazil and the workplace of collaborators who are driven by the creation of value along the steps of the Consumer Journey.

In order to create a culture of inclusion and care for everyone's wellbeing, we offer the following benefits:

• Flexible work hours/hybrid work environment;

• Profit share bonus;

• Extended parental leave (6 months for primary caregiver and 4 weeks for secondary caregiver);

• Insurance policy plan;

• Discounts on our award-winning Electrolux products and services;

• Extensive learning opportunities and flexible career path;

• Hybrid model (4 days in-office, 1 day remote).

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.

#LI-Hybrid