Brand Manager - Gatorade

Overview

The Brand Manager will be responsible for leading the Gatorade brand in Korea — delivering sustainable growth, profitable share gain, and long-term equity in the sports drink category. It’s an exciting time to join the Gatorade team in Korea as we have a clear growth mandate. This role will own that agenda end-to-end, from innovation and platform development to in-market execution with our bottling partner.

Responsibilities

What you will need to do:

Innovation Strategy & Launch Leadership

• Shape the innovation strategy around emerging consumer needs and health & wellness trends — reading where the category is moving and converting it into a pipeline with clear consumer rationale.

• Lead the innovation agenda for the Gatorade trademark — from concept development through launch and post-launch evaluation.

• Own launch delivery with disciplined project management and cross-functional alignment (R&D, Sales, Shopper, Category, Supply Chain, Finance, Regulatory).

Brand Strategy & Equity Building

• Identify consumer, occasion, and market insights to define growth strategies, with focus on expanding relevance beyond the current core consumer base.

• Deliver AOP targets for volume, share, revenue, and profit while building brand equity for the long term.

• Own the trademark campaign end-to-end — communications strategy, creative development, media, and agency delivery — translating the global brand platform into a Korea-relevant proposition that strengthens equity and performance hydration credibility.

• Build occasion-based platforms around real sport and sweat moments, and lead ambassador, sampling, event, and community programs that earn credibility with sports and running communities.

Bottler Relationship & Commercial Alignment

• Act as a key brand liaison with Bottler (Lotte Chilsung) to build trust, transparency, and joint accountability.

• Align brand priorities with Bottler and Sales to drive distribution, availability, and visibility across CVS, Hyper/Super, eCommerce, and AFH.

• Track and report brand performance, budgets, and ROI, with proactive identification of risks and opportunities.

Qualifications

What you will need to have:

• Bachelor’s degree (Marketing, Business, or related field preferred)

• 5+ years’ experience in brand management or marketing, preferably in FMCG or beverage industry

• Demonstrated experience leading product launches or innovation projects end-to-end

• Proven track record of managing campaigns, brand activations, and cross-functional projects

• Strong analytical capability — able to turn retail measurement, brand health, and consumer research data into clear commercial decisions