Sales Development Representative DACH Market - Founding New Factorial IT Unit

Hello! 👋

Factorial is known for transforming how companies manage HR and Finance through a single, intuitive platform, but now we’re taking things one step further!

We’re launching a brand-new IT Management product, and we’re building the founding sales team that will take it from 0 to €5M ARR in two years. Factorial IT will operate like a startup inside Factorial: its own roadmap, its own go-to-market, and a team expected to grow from 0 to 20 people. And we’re looking for our Founding SDRs to help us make it happen.

But be aware, this is not a standard SDR job; It's an opportunity to shape how we build, sell, and scale an entirely new product category at one of Europe’s fastest-growing SaaS companies, and your insights will shape our GTM strategy and success.

The Role 🎯

As a Founding SDR, you’ll be the first point of contact between Factorial IT and IT & Operations leaders across Europe. You’ll experiment, open doors, test new messaging, and help define the outbound engine of this new business unit. You’ll partner closely with AEs, Product, and Marketing; contributing directly to the processes and playbooks that our future team will scale. If you enjoy building from the ground up, collaborating closely with cross-functional teams, and seeing your ideas turn into real go-to-market decisions, this role was made for you.

What You’ll Do 🚀

• Drive the first wave of pipeline generation for Factorial IT through structured, multi-touch outreach (email, LinkedIn, calls, and video), targeting IT and Operations leaders in Germany and beyond.

• Qualify inbound and outbound opportunities with a strong understanding of the IT product line, identifying real business pain points and matching them to our value proposition.

• Research and map target accounts, identifying key IT decision-makers and building a clear, informed strategy for each account.

• Experiment with messaging, angles, and outreach strategies, contributing to the creation of early GTM playbooks and scalable outbound processes.

• Collaborate closely with Account Executives to ensure smooth handovers, improve conversion rates, and continuously refine the buyer journey.

• Provide structured feedback to Product and Marketing, sharing patterns from conversations to help shape positioning, demos, and market narratives.

• Maintain accurate tracking of activities, learnings, and experiments in HubSpot, ensuring visibility and alignment across the founding team.

Your Profile 🧠

(The must-haves)

• Expert German speaker with strong professional English; other languages are a plus!

• Previous experience or strong motivation to develop in B2B SaaS sales roles such as SDR- BDR.

• Solid communication skills with the ability to articulate value clearly and confidently.

• Organized, structured, and capable of managing multiple outreach activities in a high-velocity environment.

• Experience and willingness working toward ambitious targets within a fast-moving, early-stage setup.

We Truly Value ✨

(The behaviours and soft skills that make you thrive here)

• Tech-savvies; curiosity and a genuine interest in SaaS, technology, and how IT teams work.

• A proactive, experimental mindset. You enjoy trying new angles, testing ideas, and learning from data.

• Strong listening skills and empathy that help you understand prospects' needs quickly.

• Adaptability: you feel energized by change, iterative processes, and building from scratch.

• A collaborative spirit. You enjoy working closely with AEs, Product, and Marketing to shape something new.

About us ℹ️

At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.

Our Values 💙

• We own it: We take responsibility for every project. We make decisions, not excuses.

• We learn and teach: We're dedicated to learning something new every day and, above all, share it.

• We partner: Every decision is a team decision. We trust each other.

• We grow fast: We act fast. We think that the worst mistake is not learning from them.

• We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

• We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Perks of being part of our team ✨

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment 👋

• Alan as private health insurance 🩺

• Healthy life with Wellhub (Gyms, pools, outdoor classes) 🏋️‍♀️

• Save expenses with Cobee 💰

• Language classes 🧑‍🏫

• Breakfast in the office and organic fruit 🍎

• Nora discounts 🛍️

• Free caffeine and theine ☕

• Pet Friendly 🐶

Wanna learn more about us? Check our website!

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