Sr Manager, Omnichannel Activation -Target

Job Description

Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all our great brands including OREO, Ritz, Clif Bar and Sour Patch Kids. We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day. It’s an exciting place to be – join team that’s helping to build the future of FMCG conversion!

Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Target business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Target Customer Business Team (CBT). This role will work closely with the Target team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.

Ultimately, the Sr Target Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Target digital commerce operations into our everyday business management.

Main Responsibilities

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search and activation are incorporated into customer plans. Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across Target and the MDLZ organization to remove barriers for growth.

• Drive omnichannel activations for MDLZ brands at Target in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Target business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, program sell-in and execution. Manage agencies, partnerships and cross-functional stakeholders as necessary to ensure program success.

• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Key KPIs:

• Market share – total, in-store and online

• Revenue and volume growth

• Delivery of impactful omnichannel marketing activations at Target

Stakeholders:

External

• Target Merchants, Target Site Merchants and Roundel

• External Media Agencies & Data Vendors

• Peer Network

Internal

• Target CBT: Customer Vice President, Director of Sales, Customer Category Manager, Operations Lead, Sales Analyst, and key cross functional business leads (Category Management, Trade Marketing, Finance)

• Insights & Analytics teams across the organization

• Media & Retail Media Strategy organization

• Category marketing teams

• Omnichannel Marketing & Activation Team across customers

Travel: Up to 25%

More about this role

What extra ingredients you will bring:

• Shopper, Ecommerce, Trade or Brand marketing experience preferred

• Digital commerce and retail media experience

• 7-10 years of CPG experience

• Experience with Roundel a plus

• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs

• Knows how to get things done both through formal channels and informal network

• Understands Mondelez culture and cultures of external retail organizations / customers

• Establishes partnerships with key internal support functions and stakeholders

• Instills trust and credibility with customers to influence strategies and tactics

• Understands origin and reasoning behind best practices; shares best practices across team

• Competent presenting to internal and external leaders, can be trusted during challenging questioning

• Experience driving success with a cross functional team

• Strong, proactive communication skills

• Customer focus, management planning

• Capability/background in analytics and insights

• Connection to external industry resources

Salary and Benefits:

The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

Supporto alla Relocation disponibile?

Nessun supporto disponibile per la relocation

Riepilogo business unit

Gli Stati Uniti sono il più grande mercato del gruppo Mondelēz International con una portata significativa di dipendenti e produzione. Qui produciamo i nostri amati snack preferiti per fornire ai nostri consumatori lo snack giusto, al momento giusto, fatto nel modo giusto. Abbiamo uffici aziendali, sedi di vendita, produzione e distribuzione negli Stati Uniti per garantire che i nostri marchi iconici, tra cui i biscotti Oreo e Chips Ahoy!, i cracker Ritz, Wheat Thins e Triscuit e i dolciumi Swedish Fish e Sour Patch Kids, siano a portata di mano dei nostri consumatori in tutto il paese.

Mondelēz Global LLC è un datore di lavoro che offre Pari opportunità/Azione positiva. Tutti i candidati qualificati verranno presi in considerazione ai fini dell’impiego a prescindere da razza, colore della pelle, religione, sesso, origine nazionale, disabilità, stato di veterano protetto, orientamento sessuale, identità di genere, espressione di genere, informazioni genetiche oppure qualsiasi altra caratteristica protetta dalla legge. I candidati che necessitano di facilitazioni per partecipare al processo di candidatura possono contattare il numero di telefono 847-943-5460 per ricevere assistenza.

Per ulteriori informazioni sui tuoi diritti federali, consulta EEOpost.pdf; EEO è la legge - Supplemento del poster; Disposizione sulla trasparenza retributiva e sulla non discriminazione; Conosci i tuoi diritti: La discriminazione sul lavoro è illegale.

Tipo di lavoro

Contratto a tempo indeterminato

Category Planning & Activation

Sales