Junior Trade Marketing Specialist

Posting Start Date:

06/08/2026

Country:

United Arab Emirates

Location:

DUBAI

Function:

Marketing

Experience:

1 - 3 years

Main Responsibilities

Trade Marketing

• Support Trade Marketing activities through the development and management of marketing materials, including brochures, leaflets, newsletters, posters, and other communication tools.

• Coordinate with external suppliers and Purchasing to ensure timely and cost-effective production of marketing materials.

• Support the organization and implementation of internal and external promotional events and collaborate with cross-functional teams to ensure consistency of marketing initiatives.

• Develop and execute sell-in and sell-out campaigns to support commercial objectives and increase market penetration.

• Support customers in planning and executing local marketing activations, ensuring consistency with Pirelli brand standards.

• Support CRM-related activities and contribute to customer engagement programs.

• Monitor and report on key marketing performance indicators and campaign effectiveness.

• Supporting importers with budget and marketing materials.

Digital Marketing

• Management of social media accounts, in coordination with external agency.

• Connect with OE manufacturers to develop a strong partnership and create content for brand collaboration.

• Develop and analyze SEO & SEM.

• Quarterly reports on digital market trends and competitor social accounts.

Market Analysis

• Assist in gathering market intelligence and preparing reports on market trends, competitor activities, and customer preferences.

• Support the coordination of market research initiatives with external agencies and suppliers under the guidance of senior team members.

• Monitor industry and consumer trends to identify opportunities for growth and improvement.

• Maintain an understanding of customer requirements, market dynamics, and competitive positioning.

Key Competencies & Skills

Technical Expertise

• Understanding of marketing principles and trade marketing activities.

• Knowledge of market research methodologies and data analysis.

• Basic knowledge of CRM systems and customer relationship management.

• Awareness of automotive and tyre market dynamics.

• Strong knowledge of Microsoft 365 and Canva.

Project & Process Knowledge

• Experience in coordinating multiple activities and stakeholders simultaneously.

• Strong analytical and reporting capabilities.

• Ability to work with market data, forecasts, and performance metrics.

• Understanding of media planning and advertising content management.

• Knowledge of customer segmentation, consumer research, and market trends.

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Economics, or related.

• 2–3 years of experience in Marketing, Trade Marketing, Product Marketing, Market Research, or a related field.

• Driving license required.