Regional Director of Sales & Marketing

At Iberostar Group we are looking for a Regional Director of Sales & Marketing to join our Commercial department based in (or willing to commute to) the Doral/Miami office. But before knowing more about the position, we think it's important that you learn a little about us:

• We are a 100% family-owned company with 70 years of experience in the tourism sector. Today, we welcome millions of travelers with the promise of creating happy vacations and memorable experiences, with a value proposition based on quality and the customer and employee experience.

• We operate in more than 100 establishments spread across 35 destinations in 13 countries around the world, located in privileged beachfront locations.

• We are part of a family of more than 35,000 people of 95 nationalities, sharing the same values: Responsibility, Transparency, Humility, Passion, and Creativity.

• We work to create a place where people can thrive: we take care of the people who are part of the Iberostar family, promoting their growth, attending to their well-being, and promoting equity as the basis for our decisions.

• Our Iberostar Wave of Change movement is our roadmap for driving our purpose of leading a model of responsible tourism.

If this sounds interesting to you... maybe this is your place!

Mission

We are seeking an entrepreneurial, analytical, and deeply connected Regional Director of Sales & Marketing to lead the commercial strategy, revenue generation, and sales distribution execution for our flagship brand: JOIA Luxury Beachfront Resorts.

Based out of our Miami/Doral office, this regional leader will oversee the commercial sales performance of our 4 foundational JOIA resorts in The Americas:

• JOIA Rose Hall Luxury Beachfront Resort (Montego Bay, Jamaica) – Reopening / Transforming December 2026

• JOIA Aruba Luxury Beachfront Resort (Eagle Beach, Aruba) – Ramp Up

• JOIA Bávaro Luxury Beachfront Resort (Punta Cana, Dominican Republic)

• JOIA Paraíso Luxury Beachfront Resort (Riviera Maya, Mexico)

Commercial Strategy & Luxury Distribution: The commercial leadership for JOIA focuses on driving room revenues, market share, and rate premiums under the global luxury umbrella: JOIA Luxury Beachfront Resorts. The Regional Director of Sales & Marketing will be instrumental in executing sales strategies across key luxury distribution channels, elevating market perception, and capturing high-value luxury market share while leveraging the global strength and trade trust of Iberostar Hotels & Resorts.

A Roadmap of Growth & Expansion: This is an expansive cluster sales oversight role. Iberostar has a strategic growth plan to expand the JOIA footprint. The Regional Director of Sales & Marketing will play a central role in executing pre-opening commercial sales plans and trade rollouts for new JOIA properties within our existing footprint, as well as expanding into premier international destinations where we do not currently operate.

What will your day-to-day work be like?

Sales Task-Force Leadership & Commercial Expansion

• Commercial "Fixer" Mandate: Act as a hands-on commercial task-force leader, deploying directly into properties to diagnose sales performance bottlenecks, optimize commercial ramp-up strategies, and mentor on-site sales teams through property transformations and pre-openings.

• Commercial Launch Playbook Execution: Architect and execute pre-opening sales strategies, ramp-up curves, and commercial distribution setups for all upcoming portfolio repositionings and new additions to the JOIA portfolio.

• High-Yield Commercial Strategy: Design high-yielding B2B sales and channel distribution strategies that capitalize on property amenities and signature experiences to command AAA 5 Diamond and Forbes-level rates.

• White-Glove Consortia & Travel Trade Dominance: Personally lead executive-level RFP pitches, preferred partnerships, and VIP account management across elite luxury Consortia (Amex FHR, Virtuoso, Signature Travel Network, Chase Heritage, and IHG Luxury & Lifestyle), perfectly balancing our existing Tour Operator strengths.

• B2B Trade Engagement: Lead sales roadshows, trade Fam Trips, and exclusive B2B showcase events to drive booking production from high-net-worth travel designers and luxury travel agencies across North America, Latin America, and Europe.

Financial Acumen, Owner Relations & Margin Growth

• Owner & Financial Asset Acumen: Go beyond standard top-line sales metrics. Comfortable interpreting P&Ls, working on commercial financial assumptions, and communicating high-level revenue, budget, and distribution narratives directly to property owners, asset managers, and key financial stakeholders.

• Top-Line & Profitability Shift: Own the top-line revenue budget across the hotel cluster. Pivot commercial KPIs from pure ADR/Occupancy to total revenue profitability, prioritizing TRevPAR (Total Revenue Per Available Room) and GOPPAR (Gross Operating Profit Per Available Room).

• Premium Inventory & Singular Accommodations: Design targeted distribution and pricing strategies to maximize occupancy and rate premiums for highest-category inventory, including presidential and signature suites, villa categories, exclusive resort spaces, and "Singular Rooms."

• Channel Profitability & Strategic Mix: Optimize the overall distribution mix across all four resorts to maximize net profitability, driving high-yielding segment growth, trade platform engagement, and strategic partner relationships.

Decentralized MICE, Incentive Groups & Buyouts

• Luxury Group Strategy: Oversee and drive high-margin B2B group revenue across the cluster, specializing in corporate incentive programs, executive retreats, high-end destination weddings, and full resort buyouts.

• Tech Stack & Quoting Standards: Optimize regional response times and conversion rates by enforcing standardized quoting, contract negotiation, and pipeline tracking through modern MICE platforms (Delphi, Cvent, and Salesforce).

Matrix Leadership & Commercial Alignment

• DOSM Mentorship & Team Integration: Mentor, guide, and hold accountable the on-property Directors of Sales & Marketing (DOSMs) at each JOIA resort on commercial execution, building agile, high-communication sales cultures that treat each property like an entrepreneurial business.

• Operational & Operational Alignment: Collaborate closely with General Managers, Area Operations Directors, and regional revenue teams to ensure on-property execution delivers on commercial commitments made to luxury trade partners.

Who is the ideal person for this job?

• Luxury Hotel Sales Leadership: Minimum 10–15+ years of progressive, multi-property hospitality sales leadership. Must have verifiable, hands-on experience leading sales strategy for 5-star luxury resorts, executing major pre-openings, and driving revenue growth in the North American market.

• All-Inclusive & Luxury Acumen: Must have deep experience in luxury or upper-upscale hotel/resort sales leadership. Proven experience scaling, launching, or transitioning into the luxury all-inclusive segment is a distinct competitive advantage.

• The North American "Rolodex": Must possess an active, verified network of executive relationships with top-producing North American luxury travel advisors, Consortia directors, incentive house buyers, and travel trade executives.

• Regional Footprint Knowledge: Deep commercial sales understanding of the Caribbean and Mexico luxury resort landscape (specifically Jamaica, Dominican Republic, Mexico, and Aruba).

• Analytical & Tech-Savvy: Highly proficient in modern sales and revenue technology stacks (Salesforce, Power BI, Delphi, TA Connect, and PMS platforms). Capable of translating complex market data into immediate, actionable turnaround strategies.

• Languages: Native or bilingual English required; professional working proficiency in Spanish is a highly valued and preferred asset, though exceptional commercial execution and market expertise take priority.

• Travel & Mobility: Based in (or willing to commute to) the Doral/Miami office, with the flexibility to travel 40–50% of the time across the Caribbean, Mexico, and key feeder markets (US, Canada, Europe). Must hold valid, unrestricted travel documentation.

Our Proposal for you

We offer you the opportunity to be part of a great company in a constant sustainable growth and develop your career with us and enjoy:

• Permanent contract, full-time.

• Variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.

• Work in an inspiring environment that is committed to people, values and a responsible tourism model.

• You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.

What are you waiting for to join our team? We are looking forward to meeting you, apply for the offer! #WeAreIberostar