Sr. Manager, Customer Marketing, Creators

We are looking for a manager to join the Creators Customer Marketing team at Adobe! This role leads the development and execution of integrated marketing plans for a defined area of focus, partnering closely with the Sr. Director who owns the broader program portfolio. This role brings a keen strategic perspective, deep customer understanding, and cross-functional leadership—operating with a high level of independence while leaning into shared alignment at key achievements. You’ll serve as a strategic partner to business and creative leaders, translating customer insights and business objectives into bold, customer-first marketing programs that deliver measurable impact at scale.

What You’ll Do

• Own and lead a major customer marketing priority (e.g., a key product area, segment, lifecycle stage, or top initiative).

• Translate business objectives and customer insights into an actionable integrated marketing plan and program execution.

• Develop integrated briefs, strategic recommendations, and messaging frameworks for your priority area.

• Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life.

• Lead cross-functional execution across channels, creative development, and customer touchpoints.

• Drive alignment and clarity on your priority with senior partners, calling out risks, trade-offs, and dependencies.

• Measure performance, connect results to business benchmarks, and apply insights to future planning.

• Mentor P40 and P30 team members, helping develop strategic capability across the team.

• Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long-range planning.

What You Need to Succeed

• 10–12+ years of experience in integrated marketing, customer marketing, or lifecycle strategy.

• Proven ability to lead complex programs independently and deliver measurable results.

• Strong critical thinking, cross-functional influence, and executive-ready communication skills.

• Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans.

• Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.

• Recognized as a strong collaborator and strategic partner across multiple teams.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $116,900 -- $250,875 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $173,300 - $250,875

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.