Global Marketing Director

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Novanta is seeking a Global Marketing Director to build and lead its global marketing function. This role will define the company’s market narrative, drive enterprise demand, and position Keonn, a Novanta Company, as a leader in the emerging “store intelligence” category. The position is both strategic and hands-on, with responsibility for scaling marketing operations and supporting a partner-led go-to-market strategy.

Keonn Technologies, a Novanta Company, is a Barcelona-based retail technology company specializing in RFID solutions, real-time store intelligence, and AI-driven retail automation. With deployments across more than 1,600 stores globally, Keonn is evolving from a hardware leader to a full physical-store intelligence platform enabling the “intelligent store.”

Key Responsibilities

• Define and execute the global marketing strategy, positioning, and messaging.

• Lead brand transformation toward a platform-based, AI-driven offering.

• Drive product marketing, including value propositions, launches, and ROI storytelling

• Build and manage partner co-marketing programs with key ecosystem players.

• Develop enterprise demand generation and account-based marketing programs.

• Lead PR, thought leadership, analyst relations, and major industry events.

• Enable Sales and Customer Success with tools, content, and competitive insights.

• Build and lead a high-performing global marketing team and infrastructure.

First-Year Priorities

• Establish and launch a refreshed brand and messaging strategy.

• Introduce the “store intelligence” narrative globally.

• Build a scalable demand generation and marketing operations engine.

• Launch key partner marketing initiatives.

• Deliver a comprehensive sales enablement toolkit.

Requirements

• Senior B2B marketing leadership experience in enterprise technology

• Experience building a marketing division

• Experience Marketing RFID-Enabled solutions

• Proven success in marketing complex hardware + software/platform solutions

• Strong background in product marketing, demand generation, and brand positioning

• Experience with partner ecosystems and co-marketing strategies

• Ability to translate technical concepts into clear business value

• Experience leading global teams and working across regions

• Excellent English (additional languages are a plus).

Why Join Keonn This is a unique opportunity to shape the marketing strategy of a fast-growing, innovation-driven company and define a new category in retail technology. You will play a key role in transforming how the industry understands and adopts the intelligent store concept.

Compensation And Benefits

• The base pay for this position is $166,500 to $248,000 per year.

• Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.

• Novanta supports all aspects of your life’s needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.