Senior
Manager Media and Integrated Connections Planning
About the Role: Heineken USA is looking for someone to join our media team and work on one2 of the most iconic brands in the world. The Manager Media is accountable for the development of the Heineken brand media strategy and execution. In this role you will work on campaigns highlighting world-class sports and music festivals like Formula 1, UEFA Champions League, US Open, Coachella and more. If you are a passionate pop-culture obsessed media professional who loves beer, then this might be a great opportunity for you!
About the team: The Integrated Connections Planning (ICP) team is responsible for developing holistic, audience-first strategies that connect brand, consumer, and business objectives across the entirety of the consumer journey. Acting as strategic orchestrators of connected consumer experiences, the team ensures planning extends beyond paid media alone and considers how all consumer touchpoints work together to drive awareness, engagement, conversion, and growth. Through close partnership with Brand, Commercial Marketing, Data & Measurement, Owned Experiences, and agency teams, the ICP team delivers integrated plans that create stronger consumer and business outcome
Key Responsibilities:
Combine knowledge of the target audience, media landscape and brand objectives to create inspirational, volume-driving media plans
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Have a deep understanding of the target audience Including demographics, psychographics, values, interests and media consumption
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Know the latest media consumption trends, have the ability to evaluate market place rates (CPMs) and have a deep understanding of the user experience on all media channels
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Write an inspiring and business-led media brief
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Deliver effective written and verbal communication
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Uncover and apply insights
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Collaborate closely with the brand team and manage the media agency stakeholders
Basic Qualifications/Requirements:
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Minimum 7 years’ media planning and strategy experience; including digital and social media
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Understanding of the data landscape and how it applies to media targeting
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Strong self-awareness and people management skills
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Excellent problem-solving skills
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Applicants must be adept at managing multiple internal/external stakeholders (brand, finance, legal, agencies) in order to execute effective campaigns.
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Passionate about media, pop culture, sports and most importantly beer!
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Direct experience managing traditional and digital campaigns
Preferred Qualifications:
- AlcoholBev or relevant CPG experience preferred
Preferred Qualifications:
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Base Salary Range: $108,000 - $123,000 + Annual Bonus
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Benefits - Medical/Dental/Vision + Matching 401k Plan
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Vacation - 20 Days Paid Vacation & Unlimited Wellness Days
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$200 Monthly Beverage Allowance
HEINEKEN Behaviors
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Connect
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Shape
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Develop
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Deliver
Heineken USA is an equal opportunity employer. We believe the diversity of our people makes us as strong and unique as our brands. We do not discriminate based on race, color, religion, are or any other basis protected by law.
This position is not available for visa sponsorship.
This position does not provide relocation assistance.
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