Brand Marketing Intern

Company Description

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.

Job Description

Campaign Management

• Timeline & Checklist Ownership: This is where most of your week lives, the glue that keeps 4 brands from falling apart. Own campaign timelines and checklists across our four verticals. You're the person who knows exactly what's late and why.

• Cross-team Alignment: Act as the connective tissue between Brand and other teams (Growth, Design, Product, Business, Content, Data) so campaigns ship on time and without drama.

• KOL / Influencer / Community Management: Propose and manage partnerships with KOLs, influencers, communities, and KOC, from selection through briefing, to make sure booking quality and posting timelines actually hold up.

• External Stakeholder Liaison: Be the day-to-day point of contact for agencies and vendors: preparing briefs and reference materials, and consolidating feedback throughout the collaboration.

Paid Media & Channel Execution

• Paid Campaign Execution: This is how the work actually reaches people. Set up and manage promotion campaigns on Facebook, Google, and TikTok to maximize reach and engagement of brand content (videos, posts, vertical-specific campaigns).

• Emerging Channel Coordination: Work with vendors/agencies to run new communication channels, including Zalo ZNS, PR placements, display booking on news sites, seeding, and TikTok ads.

• In-app Amplification: Operate internal tools to schedule Push Notifications, In-app Messages, Display Banners, Themes, and Floating Buttons so users never miss the hottest campaigns, perfectly synced with what's live on social.

• Segment Targeting: Apply data logic to pick the right user groups for each message: right content, right eyes, right time.

• Channel Exploration: Keep an eye on new ad formats and platform trends across Facebook, TikTok, Instagram, and Zalo, and pitch us before our competitors get there first.

Brand Health & Performance Tracking

• Full-Funnel Monitoring: This is the proof behind every "it worked" (or didn't). Track top-funnel (Reach, Frequency, Engagement) and mid-funnel (DAU/DWL, App traffic) metrics to see how each campaign is actually landing.

• The "Rationale" Report: Compile clear, logical reports on awareness, social buzz, and brand health, and always explain the "Why": why did this ad or push note work (or flop)?

• Brand Tracking Management: Support end-to-end brand tracking: coordinating with research vendors on questionnaire design and fieldwork, and consolidating results across the funnel (top-of-mind, awareness, imagery, usage, consideration, and recommendation) to see the campaign impact on brand health over time.

• Competitive Intelligence: Support competitor and category research on positioning, messaging, and campaign moves to spot gaps and opportunities.

• Optimization Loop: Turn data into concrete suggestions for the Campaign Management and Content teams to improve the next round.

Rewards Program Support

• Catalog Management: This is where points turn into real stuff, on time. Help manage the rewards catalog, keeping it fresh, relevant, and always stocked.

• Redemption & Fulfillment: Monitor redemption rates and make sure rewards are actually delivered to users, not stuck in limbo.

• Product Collaboration: Support briefs to the Product team to revamp and build out rewards features on the app.

Qualifications

REQUIREMENTS

• Academic Background: Currently a student in Marketing, Business, Data Science, Economics, or a related field.

• Proven Hustle: A track record of running social pages, small-scale ads, or growing a community (even a university club). Bring your portfolio or case studies.

• Analytical Thinking: Comfortable with numbers and spreadsheets. You don't just see a "1.5% CTR," you ask why it's 1.5% and how to get to 2.0%.

• Data-Driven Mindset: You make calls based on evidence, not vibes, and use data to back your "Rationale" when a campaign wins or loses.

• Technical Savviness: Quick to learn tools such as Facebook Ads Manager, Google Analytics, internal CRM, or app-side dashboards.

• Project Management Muscle: You can juggle multiple campaigns, vendors, and deadlines without losing your mind (or your checklist).

• Attention to Detail: You know one extra zero in a budget or a broken deep-link can sink a campaign, so you double-check before hitting "Send."

• The "Channel Hunter" Curiosity: First to notice a new TikTok format, an algorithm shift, or a new way to reach users on Zalo.

• Communication Skills: You're the bridge: able to explain digital metrics simply to Creative and coordinate smoothly with vendors and Product.

BENEFITS

• Hands-on experience with real impact: Learn the A-to-Z of how a massive platform runs marketing across four brands at once.

• Creative freedom with support: Own your ideas and get feedback from experienced mentors across brand, growth, and design.

• A dynamic learning environment: Work across the full brand stack, from strategy and content to media, research, and product, not just one lane.

• Strong mentorship: Close guidance from your Brand Manager and cross-functional teammates to sharpen both your craft and your data instincts.

• Fast personal growth: Learn to balance creativity with data, storytelling with performance, and big ideas with execution.

• A work culture built on FRUIT values: Fast Growth, Responsibility, User-first, Integrity, and Team. We live by these, not just print them on a wall.

• A comfy, modern office setup: Where collaboration and creativity thrive in a relaxed atmosphere (and yes, we laugh a lot).

Additional Information

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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