Product Marketing Category Head

Position Summary

As the Head of Product Marketing for the A Series Category, you will be responsible for driving the overall product strategy, revenue growth, market share and supply chain effectiveness in the A Series segment. You will lead to establish Go-to-market strategies and innovation while managing high-impact initiatives and developing team members. This role requires a visionary leader with a deep understanding of the A Series segment, exceptional product & sales channel acumen, and a proven track record of scaling businesses in competitive markets.

Role and Responsibilities

Roles and responsibilities include, but is not limited to:

Product Strategy Formulation and Execution:

• Analyze market trends and competitive landscapes to create product line-up strategies that maximize sales, market share, and profitability.

• Derive differentiated value propositions and innovative concepts to enhance product competitiveness.

• Monitor competitor activities to maintain Samsung's leadership in the flagship segment.

Go-to-Market Strategy Set Up and Execution:

• Identify new market opportunities and customer segments to drive growth.

• Develop and execute differentiated marketing strategies for new product launches.

• Lead cross-functional teams to ensure seamless GTM strategy execution.

Supply Chain and Forecast Management:

• Forecast Sell-in and Sell-out to achieve targets and bridge gaps with realistic run-rates.

• Collaborate with SCM teams to ensure efficient operations aligned with segment KPIs.

Cross-Functional & HQ/Regional Collaboration:

• Work with marketing communications, retail, sales, and channel development teams for aligned product launches and campaigns.

• Gather feedback from sales, retail, and channel teams to align GTM strategies with market needs.

• Actively collaborate with HQ and regional offices for balanced planning and execution.

Skills and Qualifications

To be successful in this role, you must have/be able to:

• Bachelor's degree in Business, Marketing, or a related field.

• Minimum 12 years of progressive product marketing experience in mobile or telecommunications industry. Multi-faceted experience in FMCG industry is welcome

• Proven track record of leading product and GTM strategies in competitive markets.

• Deep understanding of the mobile flagship segment, including consumer behavior, distribution channels, and market trends.

• Understanding of product development, supply chain, and sales channel operations.

• Strategic thinker with adaptability to market changes.

• Strong business acumen and risk mitigation capabilities.

• Exceptional leadership and team-building skills.

• Excellent communication and interpersonal abilities.

• Resilience in challenging situations.

• Willingness to work fully on-site at McKinley Hill, Taguig.

If you're a visionary leader ready to drive innovation and growth in the Flagship segment, we invite you to apply and join our team.

Shape the Future of Samsung's A Series Category—Apply Today!

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