Social Media & Performance Analyst

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Spark Foundry is a global media agency that exists to bring HEAT (Higher Engagement, Affinity, and Transactions to brands). By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Come and join us!

Overview

We are looking for a Social Media & Performance Analyst to collect, integrate, and interpret social media data to deliver actionable insights to our clients. You will develop clear and effective dashboards and reports, helping brands understand their performance and make informed strategic decisions. We are looking for a detail-oriented professional with strong analytical skills, a passion for storytelling through data, and the ability to translate numbers into meaningful recommendations.

Responsibilities

• Collect and integrate data from multiple social platforms and sources, including Excel, Google Sheets, CSV files, Sprinklr, Social Studio, and Captiv8.

• Analyze organic, paid social, and influencer marketing metrics across platforms such as Facebook, Instagram, X, YouTube, TikTok, Stories, and Reels.

• Translate performance metrics into insights, learnings, and actionable recommendations aligned with the social media strategy.

• Connect social media performance with business objectives, identifying opportunities to optimize campaigns and overall strategy.

• Prepare recurring reports (daily, weekly, monthly) as well as campaign-specific reports.

• Conduct competitive analysis and industry benchmarks to identify trends, growth opportunities, and areas for improvement.

• Build and maintain analytics dashboards and support content scheduling and publishing through Sprinklr.

• Set up, manage, and optimize paid social media campaigns across major platforms.

• Collaborate closely with Social and Strategy teams to support data-driven recommendations and decision-making.

Qualifications

• Minimum of 3 years of hands-on experience managing and optimizing paid social media campaigns.

• Strong understanding of social media platforms, algorithms, audience behavior, and content storytelling.

• Experience in A/B testing, creative experimentation, audience testing, and format optimization.

• Advanced Excel and/or Google Sheets skills, including formulas, pivot tables, and large data set management.

• Advanced knowledge of Sprinklr for data analysis, dashboard creation, and actionable insight generation.

• Comfortable working with and interpreting large volumes of data.

• Strong attention to detail and ability to simplify complex information into clear recommendations.

• Curious, proactive mindset with a continuous improvement approach to reporting and analytical processes.

• Good PowerPoint skills and the ability to create visually engaging presentations.

• Knowledge of AI applications for analytics, reporting automation, and content optimization.

• High level of English (B2/C1).

Additional information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".

• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.

• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.

• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🏖️

• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.