National Account Manager

Your Tasks

Sales Strategy

• Develop and execute customer account strategies that align with brand, category, and country business objectives.

• Create and deliver annual, medium-term, and long-term business plans that drive profitable growth.

• Identify opportunities to strengthen customer partnerships, unlock growth areas, and increase market share.

Drive Commercial Performance

• Own the customer portfolio, ensuring excellence in distribution, promotional activity, and point-of-sale execution.

• Deliver agreed sales, margin, market share, and customer contribution targets across the brand portfolio.

• Implement pricing strategies effectively to maximise revenue and profitability.

Lead Customer Planning & Execution

• Take responsibility for the successful delivery of Customer Marketing Plans (CMP), working closely with Marketing, Supply Chain, Finance, Category, and Country Leadership teams.

• Monitor business performance using reporting systems, identifying risks and opportunities and implementing corrective actions where needed.

• Ensure excellent execution of all agreed customer initiatives.

Optimise Promotions & Investment

• Develop and execute customer promotional plans in line with wider commercial and brand strategies.

• Analyse promotional effectiveness, providing recommendations to improve performance and maximise return on investment.

• Manage customer Trade Terms & Conditions (TTC) and net pricing objectives, ensuring strong commercial returns.

Champion In-Store Excellence

• Work collaboratively with Category and POS teams to maximise product availability, distribution, and visibility.

• Ensure Beiersdorf brands are highly accessible and compelling for shoppers at every touchpoint.

• Deliver against agreed in-store objectives and display standards.

Build Strong Customer Relationships

• Develop trusted, long-term partnerships with key stakeholders across customer organisations.

• Lead and facilitate regular business reviews to ensure alignment on objectives, performance, and future opportunities.

• Act as the key commercial ambassador for the business within your customer accounts.

Forecast & Business Analysis

• Own monthly and quarterly forecasting processes, ensuring accuracy and proactive management of performance variances.

• Monitor market and sell-out data to identify trends, risks, and growth opportunities.

• Provide actionable recommendations and collaborate with stakeholders to drive performance improvements.

Your Profile

• Strong commercial and account management experience within FMCG, Consumer Goods, Retail, or a related industry.

• Proven ability to develop and execute strategic customer plans.

• Excellent negotiation, influencing, and relationship-building skills.

• Strong analytical capability with experience using sales and performance data to inform decisions.

• A collaborative approach and ability to work effectively across cross-functional teams.

• Results-driven mindset with a passion for delivering growth and exceeding targets.

This is an exciting opportunity for a commercially minded professional who thrives on building partnerships, driving performance, and making a tangible impact on business growth.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin and Elastoplast.

We're looking for a commercially driven and relationship-focused National Account Manager to join our Sales team. In this role, you will take ownership of a key customer portfolio, developing strategic partnerships that drive sustainable growth, increase market share, and deliver outstanding business results.

You will play a pivotal role in translating brand and commercial ambitions into customer-specific strategies, collaborating across multiple functions to ensure flawless execution and exceptional return on investment.

Additional information

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment.

• We offer a competitive salary along with an annual bonus (subject to conditions).

• Pension

• Car Allowance

• Private Health

• Hybrid working

At Beiersdorf, we believe that every individual brings unique perspectives, experiences, and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves, thrive in their role, and work in ways that enable them to succeed. Through flexibility, understanding, accessibility, and meaningful support, we aim to ensure that all colleagues feel respected, heard, and able to reach their full potential.

We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.