Senior Brand Manager Self Care

City: Bucharest

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.

About the role

The Senior Brand Manager Self Care reports directly to the Category Marketing & Trade Marketing Manager Self Care SEE and leads one or more Reckitt brands in Romania. The role is directly responsible for the brands’ profit and loss performance, as well as for defining and driving their strategic direction. This includes both Brand Strategy and Commercial Strategy. The Senior Brand Manager is expected to create a vision for their category and develop the roadmap, priorities, and strategies required to achieve the established business objectives.

Your responsibilities

• Define and lead the marketing strategy for the OTC category.

• Lead the gathering, interpretation, and development of marketing strategies and recommendations for the assigned brand group across all channels, based on Regional SEE plans.

• Lead the development and execution of the brand group strategy in line with the national commercial strategy and Regional SEE strategy (unless a withdrawal has been decided and approved).

• Accountable and responsible for the portfolio strategy, working closely with the Regional SEE brand group and regional innovation teams to support the overall medium- and long-term marketing strategy.

• Coordinate brand marketing and trade marketing activities to achieve and exceed annual brand objectives.

• Analyze market, competitor, and consumer data and recommend appropriate actions; propose and commission specific consumer research when required.

• Manage the P&L and oversee the marketing budget (BEI and non-BEI) for the assigned brand group.

• Manage, develop, coach, and mentor direct reports, preparing them for the next level of responsibility.

• Monitor the strategies, positioning, activities, NPIs (New Product Introductions), and media presence of key competitors.

• Manage relationships with advertising agencies, Global Brand Teams, and other relevant internal and external stakeholders.

The experience we're looking for

• Minimum 5 years of experience in FMCG and/or pharmaceutical marketing.

• Bachelor’s and Master’s degrees, preferably in Business Administration, Marketing, Economics, or a related discipline.

• Additional postgraduate studies and/or relevant professional qualifications are considered an asset.

• Fluency in English.

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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