Director, Performance Marketing, Programmatic + Search

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

Here you can find more than a job. Here you can be part of a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more.

We are looking for you – a dynamic, data-driven, best-in-class talent to join as the Director, Performance Marketing, Programmatic + Search. This is an important role within the Growth Marketing organization, specifically the Performance Marketing team. You will lead the Programmatic + Search team in planning and executing strategies and tactics, leading an in-house team of performance marketing experts, and delivering strong results for the Peacock business.

Role Overview

You will lead Programmatic + Search strategy, investment, and platform partnerships across Peacock and the broader Performance Marketing organization. You'll execute the vision for how these channels drive incremental growth and engagement, oversees cross‑channel testing and measurement, and serves as a thought partner to Growth Strategy, Analytics, Finance, and external platform partners.

Key Responsibilities

• Own Programmatic + Search strategy and execution across platforms including Google, Amazon and others.

• Lead the day-to-day management of partner relationships with Programmatic platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.

• Partner with counterparts on the Performance Planning and Paid Social teams to develop efficient media plans for Standalone and Always On performance campaigns.

• Lead and manage a high-performing team of Performance marketing experts, serving as the primary decision-maker on campaign execution, optimizations and channel strategy. Develop the team via regular feedback, career guidance, and leadership that fosters growth, curiosity, rigorous testing, and constructive debate.

• Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions and generation of new approaches to challenges.

• Oversee the Learning Agenda and testing roadmap, translating performance data and experimentation into clear strategic recommendations for senior leadership.

• Guide overall MarTech and data strategy to activate best-in-class tech solutions and emerging technologies.

Qualifications

• 8+ years of experience in Performance Marketing, with deep Programmatic + Search expertise.

• Strong Programmatic platform and AdTech knowledge (Google, Amazon and others) and partner management skills.

• Strong analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.

• Experience leading teams and developing high-performing talent.

• Familiarity with testing methodologies, experimental design and ability to input into learning agenda.  

• Experience working with MMM and MTA measurement and planning solutions.

• Ability to thrive in a dynamic business with changing objectives. Ability to make decisions with varying levels of direction/available data.

• Strong project management and prioritization skills.

• Proven experience leading teams, developing talent and influencing senior stakeholders

Desired Characteristics

• Experience with onboarding and implementing DCO solutions 

• Experience with campaign automation tools, automated and AI-powered workflows

• Experience operating in a fast‑paced, cross‑functional media or streaming or D2C environment

• Self-motivated and results oriented with a high regard for attention to detail 

Additional Requirements

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $140,000 - $175,000 (bonus and long-term incentive eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].