Design Digital Consultant

Agency:

Havas Media Group

Job Description:

Within the strengthening of the Design & Measurement team, Havas Media Network is looking for a Design Digital Consultant to consolidate its strategic vision in the Digital Full Funnel area.

The Design & Measurement Team represents the link between Intelligence and Activation. It collaborates with multidisciplinary teams and supports national and international clients in identifying the best growth opportunities, through the definition of effective, measurable, and business-oriented media strategies.

The resource will contribute to the definition of digital media strategies aimed at building Media Experience and achieving clients' communication and business objectives.

The role has a strong consulting and leadership component, with a prevalent focus on defining strategic direction rather than operational campaign management.

Main responsibilities

• Guide the definition of full-funnel digital media strategies, ensuring that investments are consistent with the client's communication and business objectives.

• Translate business objectives into communication and digital activation strategies, defining the most effective budget allocation across channels, formats, and touchpoints.

• Design integrated customer journeys across paid, owned, and earned media.

• Define KPIs, strategic frameworks, and models for measuring the effectiveness of digital strategies across all phases of the funnel.

• Analyze market insights, proprietary data, research evidence, and information from Intelligence, Analytics, and Measurement teams to identify growth opportunities and guide strategic choices.

• Define full-funnel digital strategies, contributing to the integrated use of data, technologies, and tools capable of maximizing results at every stage of the communication journey.

• Draft strategic briefs, guidelines, and directional documentation for Activation teams and the various operational units involved in projects, ensuring consistency between strategy and execution.

• Collaborate with the Measurement Team in developing analysis methodologies and measurement frameworks, promoting the integration of data from digital and traditional media activities.

• Contribute to the development of scalable frameworks, methodologies, and processes to support the evolution of the agency's digital skills and offerings.

• Evaluate the evolution of the digital ecosystem (platforms, formats, technologies, and AI solutions), identifying innovation opportunities to transfer to clients and the organization.

• Participate in the preparation of pitches, tenders, and strategic projects to support the agency's business development.

• Present, together with the Design & Measurement Team, digital strategies and media recommendations within pitches, tenders, and strategic projects aimed at clients and prospects.

• Be the main strategic contact person in the digital field for the Head of the Design & Measurement Team and for the Chief Digital Officer (CDO).

Required Skills and Experience

• Degree in Economics and Management, Marketing, Communication Sciences, Management Engineering, Statistics, Mathematics, or related disciplines.

• At least 5-8 years of experience in Media Strategy, Strategic Planning, Communication Strategy, Media Consulting, or Digital Strategy roles, preferably in media agencies, media centers, or consulting firms.

• Solid background in defining full-funnel digital media strategies and omnichannel planning.

• In-depth knowledge of the digital ecosystem and the main media channels and platforms (Search, Social, Display, Video, Programmatic, Retail Media, Digital Audio, Digital OOH, and Native Advertising).

• Ability to define the correct allocation of media investments across digital channels and touchpoints, according to business objectives and different phases of the customer journey.

• Experience in managing complex and high-value clients, with a strategic consulting role.

• Strategic vision, strong business orientation, and ability to translate client objectives into effective media strategies.

• Ability to interpret quantitative and qualitative data, transforming them into strategic insights and operational recommendations.

• Familiarity with platforms, technologies, and Artificial Intelligence solutions applied to marketing, communication, and media planning.

• Excellent skills in constructing and presenting strategic documents, with excellent storytelling and presentation skills to clients, prospects, and internal stakeholders.

• Experience in managing complex projects and coordinating multidisciplinary stakeholders.

• Excellent knowledge of the English language, both written and spoken.

Key Competencies

• Strategic Media Consulting

• Digital Full Funnel Strategy

• Media Budget Allocation

• Customer Journey Design

• Data-Driven Decision Making

• Media Effectiveness & Measurement

• Consumer & Market Insights

• Innovation & AI Adoption

• Stakeholder Management

• Executive Storytelling & Presentation

Preferential Requirements

• Experience gained in international media agencies, media centers, or strategic consulting firms.

• Experience in participating in pitches, tenders, and strategic projects, both locally and internationally.

• Knowledge of Customer Experience, Customer Journey Design, and Media Experience Design methodologies.

• Familiarity with data visualization and dashboarding tools.

• Knowledge of the AdTech and MarTech ecosystem and the main technologies supporting the planning, activation, and measurement of digital media campaigns.

• Knowledge of the main advertising platforms and their planning, targeting, optimization, and measurement logics.

• Skills in digital measurement, web analytics, tagging, and technologies for data collection and integration.

• Interest in technological innovation and the evolution of the digital ecosystem, with particular attention to the applications of Artificial Intelligence in marketing and communication.

Workplace: Milan or Rome Working hours: Full-time Contract type: Permanent

Salary range (gross annual salary): € 45,000 - € 60,000

The proposed remuneration package is determined based on objective and transparent criteria, and takes into account the required qualifications, complexity of the role, market references, and internal balance.

This announcement is addressed to candidates of both sexes (Law 903/77). Candidates may send their CV by providing specific authorization for the processing of personal data as follows:

"I authorize the processing of my personal data pursuant to art. 13 Legislative Decree 30 June 2003 n°196 – “Code on the protection of personal data” and art. 6 and 13 GDPR 679/16 – “European regulation on the protection of personal data".*

Contract Type:

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.