Social Media Group Account Director

Agency : Red Agency

Job Description : #LI-MV1

About Havas Red

Havas Red is a global earned-first, award-winning communications agency that seamlessly integrates PR, social, content, influencer, experiential and digital communications to create meaningful connections between brands and audiences.

At Havas Red Australia, we partner with some of Australia's most recognised brands to deliver culturally relevant work that drives reputation, engagement and business outcomes.

About Havas Australia

Havas Australia is part of the global Havas network, bringing together creativity, media, data, health, and experiences under one collaborative Village model. We are Deliberately Different—designed to challenge convention and deliver meaningful results for clients across integrated capabilities.

The Opportunity

We're looking for an experienced Group Account Director, Social Media to lead strategic and creative excellence across a portfolio of clients and help shape the future of social at Havas Red.

Reporting to the Executive Director, Social, you'll lead senior client relationships, develop high-performing teams, and drive commercial growth across the social practice.

A true social-first strategist, you'll combine deep platform expertise, cultural intelligence and creative thinking to turn insights into impactful campaigns, content and creator strategies that deliver real business results. With 8+ years of agency experience, you'll bring a strong point of view on social strategy, emerging trends and the evolving role of social in communications and marketing.

This role is strictly Melbourne-based.

Key Responsibilities

Strategic, Creative & Client Leadership

• Lead the development of insight-led social and content strategies that drive measurable business outcomes.

• Translate audience insights, cultural trends and business challenges into compelling social-first ideas and campaigns.

• Act as the agency's social media subject matter expert, championing platform best practice, content innovation and creator-led thinking.

• Lead annual planning, campaign development, workshops and strategic presentations.

• Build trusted relationships with senior client stakeholders and provide strategic counsel across social, content and emerging platforms.

• Identify opportunities to grow client partnerships and expand service offerings.

Social & Content Excellence

• Oversee social and content ecosystems across owned, earned and creator channels.

• Ensure social is integrated into broader PR, influencer and earned media programs.

• Guide social listening, trend forecasting, audience intelligence and cultural insight development.

• Establish measurement frameworks and reporting standards that demonstrate business impact.

• Stay abreast of emerging technologies, platform developments, AI-driven discovery and changing consumer behaviours.

Team Leadership

• Lead, mentor and inspire a high-performing social and content team.

• Foster a culture of collaboration, creativity, accountability and continuous learning.

• Support recruitment, onboarding, career development and succession planning.

• Build team capability across strategy, content, creators and emerging social trends.

Commercial Leadership

• Own account profitability, forecasting and resource planning.

• Ensure projects are delivered efficiently, on budget and to the highest standard.

• Drive revenue growth through organic account expansion and new opportunities.

• Support agency-wide financial and operational objectives.

New Business & Agency Growth

• Support the Executive Director of Social on new business pitches and growth initiatives.

• Contribute to agency thought leadership and marketing initiatives.

• Help strengthen Havas Red's reputation as a leading social and content consultancy.

• Develop points of view on social, creator, content, AI and Generative Engine Optimisation (GEO).

Experience & Skills

• 8+ years' experience in social media, digital marketing, communications or integrated agencies.

• Proven experience leading social and content programs for major brands.

• Strong experience managing senior client relationships and complex stakeholder groups.

• Demonstrated success developing social-first strategies and integrated campaigns.

• Deep expertise across Instagram, TikTok, Facebook, LinkedIn, YouTube and emerging platforms.

• Strong understanding of platform algorithms, audience behaviours, content formats and creator ecosystems.

• Experience across influencer marketing, creator partnerships and content production.

• Strong creative, strategic and conceptual thinking skills.

• Excellent presentation, communication and storytelling abilities.

• Strong commercial and financial management skills.

• Knowledge of social listening, measurement and emerging AI technologies shaping content creation, discovery and digital communications.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.