Senior International Marketing Communication Executive

Are you looking for a dynamic role that allows you to work on strategic planning and creative initiatives? Are you passionate about business development and have an entrepreneurial spirit?

About our Team RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.

About the role Coordinates the development of advertising/marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Develops and coordinates multimedia packages (e.g., letters, brochures, video, point-of-purchase displays). May involve use of sponsorship, events and sales promotions. Developing professional role with working knowledge in own discipline. Solves a range of routine problems. Demonstrates some proficiency with concepts and processes. Analyses possible solutions using standard procedures. Receives a moderate level of guidance and direction from more senior level roles.

Job Responsibilities

1. Assist the Marketing Manager in executing the international promotion plan for exhibitions, planning and implementing targeted recruitment strategies for different audience types to increase both exhibitor and visitor numbers and satisfaction.

2. Collaborate closely with the exhibition team to complete various written materials and printed collateral required for exhibition promotion in accordance with the Project Manager’s guidelines.

3. Establish and maintain the audience community database, expanding the database and keeping the community active through both online channels and offline events.

4. Take responsibility for the planning, operation, and execution of pre-event, on-site, and online/offline activities and meetings, as well as post-event audience follow-up and data collection to produce related market analysis reports.

5. Supervise and guide suppliers in designing exhibition promotion materials (both printed and digital), such as exhibition briefings, invitations, on-site guides, exhibition posters, video edits, etc.

6. Collaborate with the company’s digital marketing department to manage social media platforms, creating and providing high-quality, highly shareable content for fans; responsible for topic selection, content editing, key news editing and publishing; accountable for core metrics such as article views and follower counts; and, through in-depth analysis of overseas social media data, develop optimization measures and plans to enhance core metrics.

7. Work closely with the company’s digital marketing department to formulate SEM placements and promotional and event plans for E-products on platforms such as Google, LinkedIn, Facebook, and TikTok; complete creative planning, content writing & preparation, and post-campaign review for ad placements.

8. Oversee overseas market promotion and marketing efforts, expand the overseas exhibition database, and establish positive relationships with overseas media associations and other partners.

9. Collect information on competing exhibitions and provide evaluation reports as per the Project Manager’s requirements.

10. Establish deep collaborations with potential partners, maintain close relationships with industry media and associations, and gather industry trend and statistical data.

11. Follow up on offline meetups, media briefings, opening ceremonies, banquets, and other activities to maintain industry relationships and improve exhibition customer satisfaction.

12. Plan project schedules reasonably, coordinate project resources actively and effectively, monitor the execution process, and ensure project progress and quality.

Qualifications

1. A bachelor’s degree or above in Marketing, Communication, Journalism, or related fields.

2. Approximately 3–5 years of relevant work experience in overseas market communications; candidates with such experience are preferred.

3. Excellent writing skills, with strong capabilities in new media thematic planning and information gathering/editing.

4. Proficient in both Chinese and English communication.

5. Exceptional time management, multitasking, and stress resistance capabilities.

6. Eager to learn, proactive, and possess strong logical thinking.

7. Diligent, patient, ambitious, willing to challenge oneself, and exhibit a high level of professionalism, dedication, and team spirit, with strong communication skills.

Work in a way that works for you We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Medical and Life Insurance: Coverage for Medical and life risk.

• Long-Service Award: Recognition for loyalty and dedication.

• Marriage and New Baby Gifts: Celebratory tokens for special life events.

• Festivals and Birthday Gifts: Spreading joy on occasions that matter.

• Annual Medical Check-up: Prioritizing employee well-being through regular health check-ups.

• Paid Time Off: Annual Leave, Birthday Leave, Marriage Leave, Compassionate Leave, Medical and Hospitalization Leave, Gazetted Public Holiday.

• Family Care leave (Maternity/Paternity Leave and Adoption Leave).

About the business RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

您正在寻找一个充满活力并允许您在战略规划和创意方面工作的角色吗？ 您是否对业务发展充满热情并具有创业精神？

关于我们的团队 RX Global致力于通过组织活动为参加者和参展商创造难忘的体验。创新、创造力和协作精神推动公司为客户提供卓越服务。

工作职责：

1. 协助助市场经理一同完成展会国际推广计划，策划面向不同类型观众的招募计划并进行具体方案的实施；提升参展商和观众的数量和满意度；

2. 与展会团队紧密合作，按照项目经理要求完成展会推广需要的各种文案/印刷资料；

3. 建立并维护观众社群数据库，通过线上渠道和线下活动等方式扩大观众数据库，并保持社群活跃；

4. 负责展会前期、现场线上/线下活动和会议的策划、运营、执行，以及展会后的观众跟踪和信息收集，制作相关市场分析报告；

5. 监督与指导供应商设计展会推广资料（印刷品/电子宣传品），如展览快讯、邀请函、现场指南、展览海报、视频剪辑等；

6. 配合公司数字营销部门运营社交媒体,为粉丝策划与提供优质、有高度传播性的内容；负责选题，内容编辑，重点新闻的编辑和发布；对文章阅读量、粉丝量等核心指标负责；通过对海外社媒各项数据进行深入分析，制定优化措施和方案，提升核心指标

7. 与公司数字营销部门紧密配合，制定SEM投放和Google linkedin Facebook X TIKTOC等 E产品的推广与活动计划，完成广告投放创意策划、内容撰写&准备及复盘工作；

8. 负责海外市场的推广营销，扩充展会海外数据库，与海外媒体协会等合作方建立良好的关系；

9. 收集竞争展会信息，并按照项目经理的要求提供评估报告；

10. 与各潜在合作伙伴达成深入合作，与行业媒体以及协会保持紧密的联系和合作，收集行业发展热点及统计数据信息；

11. 跟进线下见面会/媒体发布会/开幕式/晚宴等活动，维护行业关系，提升展会客户满意度；

12. 合理规划项目进度安排，积极有效的协调项目资源，监控执行过程，保证项目进度和质量；

任职资格:

1. 市场/传播/新闻等专业本科学历或以上；

2. 3-5年左右的海外市场传讯相关工作经验，有上述工作经验者优先考虑；

3. 良好的文字功底,较强的新媒体专题策划和信息采编能力；

4. 良好的中英文沟通能力；

5. 优秀的时间管理及多任务执行能力和抗压能力；

6. 乐于学习、积极进取、逻辑思维强；

7. 踏实，耐心，有进取心，愿意挑战自己，较高的职业素养、敬业精神及团队精神,擅于沟通；

以适合您的方式工作 我们在整个组织中倡导健康的工作/生活平衡。我们为员工提供诱人的工作前景。通过众多健康计划、共享产假、学习援助和休假，我们将帮助您实现即时责任和您的长期目标。

为您提供 我们知道您的健康和幸福是长期和成功职业生涯的关键。以下是我们乐于提供的一些福利：

• 医疗和人寿保险：医疗和人生风险覆盖。

• 长期服务奖励：对忠诚和奉献的认可。

• 婚姻和新生儿礼物：庆祝人生重要事件的礼物。

• 节日和生日礼物：在重要场合分享快乐。

• 年度体检：通过定期健康检查优先关注员工健康。

• 带薪休假：年假、生日假、婚假、事假、病假和住院假、政府指定公共假日。

• 家庭护理假（产假/陪产假和收养假）。

关于业务 RX是全球领先的活动和展览组织者，利用行业专业知识、数据和技术为个人、社区和组织构建业务。RX在全球25个国家的41个行业部门开展业务，每年举办约350场活动。RX致力于为全体员工创造一个包容的工作环境，并通过数据驱动的洞察力和数字解决方案帮助企业蓬勃发展。RX是RELX集团的一部分，RELX是一家为专业和商业客户提供信息分析和决策工具的全球供应商。欲了解更多信息，请访问www.rxglobal.com。

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

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