Senior/Lead Digital Analytics & CDP Consultant

Job Description:

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

What you will do

• Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Adobe Customer Journey Analytics / Adobe Analytics / Google Analytics 4 / Adobe Tags / Google Tag Manager JavaScript,,/ Google Data Studio /Google BigQuery...

• Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Treasure Data, Salesforce Data Cloud, Bloomreach/Exponea, …), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce, …), Customer Acquisition / Programmatic (AdTech like Google, Facebook, …) and CRM (Salesforce, Microsoft, …)

• Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP...)

• Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topics

Required Skills

• Bachelor’s or Master’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)

• 3+ years of digital (web/mobile) analytics experience. Complete skills in Adobe Analytics / Adobe Customer Journey Analytics or Google Analytics / GA4 measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.

• Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions

• Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...

• Experience with Analytics data quality process (HubScan, Observepoint)

• Databases and data manipulation using SQL, relational databases and Excel

• Experience with frontend technologies (HTML, JavaScript)

• Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.

• Strong analytical and complex problem-solving skills

• Strong team collaboration and organizational skills

Preferred Skills

• Experience with 3rd party CDP (or DMP) tools and implementations (Adobe AEP, Tealium, Treasure Data, Bloomreach/Exponea, AdForm …)

• Experience with Marketing/CMS cloud technologies such as Adobe (AEM, Target, Journey Optimizer), Salesforce (Marketing Cloud, Datorama, DMP, CRM), Google (BigQuery) or WordPress/Shopify

• Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

What’s in It for You?

Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale. Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options. Hybrid working – we combine flexibility with in-person collaboration, with an expectation of 1 day per week/ 4 days per month in the office. Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome. Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation. Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies. Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact. Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach.

*many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter

Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.

#LI-MERKLE

Location: Belgrade - Bulevar kralja Aleksandra 28

Brand: Merkle

Time Type: Full time

Contract Type: Permanent