Lead Writer - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Lead Writer - HOKA

Reports to: Sr. Manager, Copy- HOKA

Location: Remote - West Coast Preferred

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The Lead Writer exists to transform product innovation, athlete stories, and brand purpose into ideas that move people. By developing breakthrough campaigns and compelling storytelling across every channel, this role helps define how HOKA connects with runners, hikers, and movers around the world. The impact of this work extends beyond marketing—building brand relevance, deepening consumer connection, and helping more people discover the joy of movement through HOKA.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives

• Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact

• Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds

• Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice

• Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections

• Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement

• Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles

• Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels

• Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves

Who You Are

• Bachelor’s degree or equivalent professional experience

• A strong and varied portfolio that demonstrates strategic thinking, creative concepting, and compelling storytelling across retail brands and multiple mediums

• 9+ years in an advertising agency or in-house creative environment

• Genuine passion for performance and lifestyle brands, and alignment with a values-driven company culture

• Expertise in both print and digital marketing and advertising

• Proven strength in crafting persuasive short-form and long-form writing

• Confident presenter with the ability to sell in creative ideas and concepts

• Deep understanding of marketing and advertising principles

• Authentic interest and experience in performance product brands (preferred)

• Strong creative problem-solving skills and the ability to think strategically

• Motivated, self-starter with a high level of drive and initiative

• Collaborative team player who can both inspire and support colleagues

• Excellent organizational and time-management skills

• Sharp attention to detail and accuracy in all work

• Awareness of cultural and creative trends and their commercial applications

• Thrives in collaborative, fast-moving creative environments

• Skilled at contributing to brainstorming sessions, campaign development, creative briefs, and execution

• Ability to manage multiple projects simultaneously and balance competing writing needs effectively

• Able to think strategically and conceptualize creatively

• Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to diverse stakeholders

• Detail oriented, process-friendly, and capable of working within tight timelines on multiple projects simultaneously

• Exhibits a high level of personal integrity, empathy, and respect for others

• Passion for sports—especially trail and road running—and understanding of the athletic footwear market is a plus

• Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.

• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.

• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras

• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.

• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$96,600.00 - $130,400.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California (Remote)

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.