Trade Marketing Activation Specialist

Cantabria Labs is today a reference brand in dermatological prescription in Europe (leader in Spain, Italy, and Portugal) and aims to improve people's health and quality of life. Its presence in almost 100 countries and its subsidiaries in China, Italy, Morocco, Mexico, Portugal, France, and the United States have given it its international renown and support. Today, it is recognized by the Healthcare sector for its innovations and scientific backing, as well as for the closeness and entrepreneurial capacity of its more than 1,250 employees.

Cantabria Labs has been chosen as one of the 1000 most inspiring companies in Europe by London Stock Exchange Group (LSEG) in its annual reference report, which evaluates the most dynamic, fastest-growing, and high-potential companies throughout Europe. Cantabria Labs carries entrepreneurial, nonconformist, and cheerful genes within its DNA, with the aim of offering society products to live life with quality: "celebrate life."

We are passionate about curious, innovative, and approachable people of any race, color, sex, religion, nationality, disability, gender identity, or sexual orientation. We consider all applicants for our vacancies.

We are looking for a Trade Marketing Activation Specialist to join our Marketing team.

Functions:

1. User experience at the point of sale

   • Define and optimize user journeys at the point of sale
   • Detect opportunities to generate an experience aligned with our image and integrated with other communication assets for the end-user

2. Point of sale exposure:

   • Optimize the physical presence of Cantabria Labs' portfolio at the point of sale.
   • Design exposure strategies that help visualize and highlight our products.
   • Develop, design, and coordinate the production and distribution of permanent POS materials aligned with Cantabria Labs' strategy. (Displays, furniture, shelves, etc.)
   • Define assortments and planograms adapted to the needs of each client and channel.
   • Manage and coordinate merchandising and GPV companies, monitoring the correct implementation of materials.
   • Detect opportunities in strategic clients and manage ad hoc investments.

3. Point of sale visibility:

   • Optimize the visibility of Cantabria Labs and its brands at the point of sale.
   • Design a visibility calendar aligned with the strategy of the brands and channels.
   • Coordinate seasonal materials for the company's main campaigns (showcases, displays, dummies, etc.).
   • Manage vinyl campaigns.
   • Manage investments in physical advertising supports offered by clients.
   • Coordinate and execute special activations in strategic clients (El Corte Inglés, Primor, Druni, among others), including podiums, prominent spaces, and other high-impact actions.
   • Manage specialized suppliers in the production and installation of vinyls and other graphic elements.

4. Stakeholder relations

   • Interaction with the sales area to transfer and align visibility and exposure objectives at the point of sale.
   • Presentation of point-of-sale management tools and strategies to the sales network (focused on product exposure and visibility).
   • Visits in collaboration with the sales area to specific clients to define ad hoc actions that allow leveraging strategic spaces.
   • Work in coordination with marketing, clients, and commercial teams to ensure excellent execution of all campaigns.

5. Analytics and continuous improvement

What can we offer you?

At Cantabria Labs, we are committed to generating a positive impact on society and our employees. To guarantee this, we have integrated a series of programs and benefits into our culture, including:

• Being part of a great leading company in its sector, whose values are Closeness, Innovation, and Entrepreneurship.

• Medical insurance.

• Flexiwork policy; 6 days a month of teleworking possibility.

• Flexible hours and intensive working day on Fridays and during the summer months.

• Meal assistance through restaurant tickets for split shifts.

• Flexible remuneration program; with the option of medical insurance for family members, nursery tickets, etc.

• Onboarding and "Buddy" program to make your incorporation into the Cantabria Labs family a simple, efficient, and warm experience.

• Own online training platform with more than 300 training actions available.

• Special price on the purchase of our products.

Minimum Requirements

Valuable experience in:

• Development and management of POS materials and activation campaigns at the point of sale.

• Preparation of planograms, assortment management, and product exposure optimization.

• Coordination of projects with production, merchandising, GPV, and material installation suppliers.

• Knowledge of the pharmacy channel and experience working with perfumery chains, department stores, or mass consumption companies.

• Analytical capacity to interpret execution data and propose improvement plans.

Education: Bachelor's Degree in Marketing, Business Administration, Communication, or related fields.

Minimum experience of 3 years in Trade Marketing, Shopper Marketing, or Point of Sale Marketing.