Insights Analyst

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

We are looking for an Insights Analyst to join the Insights team within One Strategy at Publicis Groupe. Based in Barcelona, this role is focused on transforming audience, market, and behavioral data into actionable insights that support strategic decision-making across the group. The ideal candidate combines strong analytical capabilities with a genuine curiosity about people and consumer behavior. Working closely with media, brand, and digital strategy teams, you will help develop a deeper understanding of audiences and their interactions across multiple touchpoints, contributing directly to more effective media and communication strategies.

Responsibilities

Audience Analysis & Media Consumption

• Independently use research and audience measurement tools such as Kantar, AIMC (EGM), and other market intelligence sources.

• Analyze media consumption data to identify patterns, emerging trends, opportunities, and strategic tensions.

• Develop audience profiles and consumer understanding to support media and communication planning.

Audience Development & Segmentation

• Define actionable audiences through the integration of:

  • Market and consumer research data (Kantar, AIMC, etc.).
  • First-party client and group data.

• Build behavior-based audience segmentations beyond traditional socio-demographic criteria.

• Translate audience findings into strategic and media activation recommendations.

Data Integration & Consumer Understanding

• Combine media, consumer, social, and internal data sources to create a holistic view of the consumer.

• Integrate declarative and behavioral data to understand both what people say and what they actually do.

• Support the enrichment and interpretation of audience intelligence through multiple data sources.

Strategic Insight Generation

• Identify patterns, shifts in consumer behavior, emerging signals, and business opportunities.

• Transform complex datasets into clear, relevant, and actionable insights.

• Deliver evidence-based recommendations that contribute to strategic decision-making.

Strategic Project Support

• Collaborate with Connections, Brand, and Digital Strategy teams on strategic initiatives.

• Contribute to pitches, client projects, and key initiatives across the group, particularly within the media ecosystem.

• Provide audience and consumer intelligence that strengthens strategic recommendations.

Data Storytelling

• Develop clear, concise, and compelling narratives based on research and data analysis.

• Create high-quality presentations and insight reports tailored to business and client needs.

• Communicate findings in a way that drives understanding and action.

Additional Information

Why join us?

Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".

• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.

• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.

• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🏖️

• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.