Senior

Associate Director, Account Development

Kuala Lumpur, Malaysia · On-site

Company Description

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NIQ GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Description

Lead all commercial aspects for an assigned group of clients in order to grow existing clientele base as well as identify new business so as to achieve planned financial objectives and other operational performance indicators.

Business Development

Identify areas of business opportunity and growth for the RI Business Unit
Maintain and further foster relationships with current clients
Develop plans to cross-sell and introduce new services to current clients
Conduct thorough business development processes to identify incremental revenue opportunities from new clients, beyond the base
Increase company exposure through participating in associations, webinars and/or seminars
Contribute to the short-term strategies and business plans for the growth of Business Unit based on global and regional / sub-regional directions
Provide continuous feedback on competitive activities within assigned clients
Where required, input into NielsenIQ Business Identity – reviewing and developing sales materials: developing of NielsenIQ capabilities deck and methodology presentation, prepare new product launches/campaign flyers (with Marcomms), prepare client letters, build proposal/contract templates, and all generic PR activities (external comms to clients)

Financial Management

Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned
Ensure local business strategies are implemented according to regional / sub-regional directions in order to meet the financial and business objectives of the division
Monitor the actual financial performance against budget/forecast and ensure the implementation of appropriate actions that will lead to the achievement of the financial targets
Ensure proper pricing and contracts are completed and approved according to company's policies and guidelines
Accountable for compensation / penalties discussions with clients
When required, support our A/R teams with cash collection from assigned clients

Client Servicing

Implement Joint Business Plans (JBPs) that will contribute to maximum client satisfaction and ensure continuous profitable and business growth
Lead all commercial aspects with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement
Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product/solution sales
Ensure adherence to the company policies on business conduct/ethics when servicing clients are being observed by the entire division

Product Enhancement:

Contributing to the Product Enhancement development together with RI Leader, Product Leadership, Operations & Data Science Leaders
Identify the client needs: situation/competitor assessment, need assessment, potential solutions
Participating in creation of the PE plan & timeline: communicating the voice of client
Develop the pricing proposal & commercial approach with the RI Leader
Support the proper communication of the new product and its benefits with clients

Organizational Management and Development

Participate in local and cluster initiatives as part of continuing leadership development
Work across functional business units to support organizational initiatives and business needs
Promote inter-departmental and inter-divisional communications and teamwork

Qualifications

Minimum Bachelor’s Degree is required, Master’s Degree is preferred
Minimum 6 years of working experience in FMCG (retailer/marketing/sales) or research-related industry experience (insights/category/shopper/agency)
Strong commercial acumen with significant B2B sales experience
Proficiency in using Microsoft Office and Google Tools
Fluent in English written and verbal communication skills

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion