Channel Marketing Manager - Out of Home

PURPOSE OF THE JOB:

Responsibility for the development and management marketing strategy for OOH Channel & Events (HoReCa - Hotel/Restaurants/Cafes), On the Go (Takeaway), Vending & Events). The person in this position is responsible for developing the marketing strategy for the OOH & Events channel, achieving point-of-sale business results through well-defined marketing activities, securing key partnerships, which focus on optimizing sales and maximizing our brand presence in the Out of Home channel, leading to profitable growth. The position involves a lot of business travel in the face of a strongly changing market.

YOUR NEW KEY RESPONSIBILITIES:

Environment analysis and customer needs assessment:

• Provide a detailed analysis of the market environment, including consumer trends, buying behavior and customer preferences in the HoReCa, On the Go, Vending & Events segments.

• Identify key customer needs and expectations in each of these segments, including both current and future trends.

Defining strategic objectives and directions (long-term/annual BP):

• Based on the results of the analysis of the environment, the strategic goals of HBC & the system establish clear business objectives for the OOH channel (HoReCa, On the Go, Vending & Events).

• Develop strategic directions/tactics that will lead to the achievement of these goals, taking into account the differences and specifics of each of these market segments.

Action planning and implementation:

• Develop a comprehensive action plan, including specific activities, tools and initiatives to achieve the set goals and strategic directions.

• Implement coordinated activities across all sales channels, ensuring consistency and synergistic effects in action.

Monitoring results and adjusting strategies:

• Regularly monitor the results of channel strategy activities, including sales metrics, market share, customer satisfaction, etc. 

• Analyze monitoring data and conclusions to identify areas of success and areas for improvement. 

• Adjust channel strategy based on results obtained and changing market conditions and customer needs.

Cross-functional cooperation:

• Work closely with various company departments, including sales, marketing, finance, RGM, RTM, procurement, supply chain, legal & insight teams, and work closely systemically with TCCC as well as at the CC HBC group level 

• Collaborate with other categories (FINLANDIA/PS/Beer/Coffee/BEER) to ensure implementation of the 24/7 approach

• Ensure consistency and synergy of activities between different departments, enabling effective implementation of channel strategies. 

• Organizing tenders and activities with a third party.

Leading the Team:

• Motivate, support and lead the OOH marketing team to effectively implement the channel strategy.

• Provide appropriate support and competence development to team members, enabling them to effectively carry out their assigned responsibilities.

**Financial budget management: **

• Effectively manage budgets for marketing, sales and operational activities within the OOH & Events channel. 

• Develop annual and quarterly budgets, taking into account sales forecasts, business objectives and investment needs of each sub-channel. 

• Monitor expenditures within the budget, ensuring their effective use and controlling costs to ensure that business objectives are achieved with optimal use of financial resources. 

• Analyze return on investment (ROI) for individual activities and initiatives to assess their effectiveness and decide on any adjustments or changes in budget allocation.

**Building key partnerships: **

• Identify potential key business partners in the OOH & Events segment. 

• Establish and build lasting relationships with key customers, including managing communications and negotiations with decision-making representatives at various levels of the organization.

ARE THESE YOUR SECRET INGREDIENTS?

• University degree

• Minimum 5 years of professional experience, preferably in the FMCG industry or OOH channel

• Strong commercial understanding, including sales, marketing, and/or event experience

• Good knowledge of financial matters

• Strong analytical thinking and ability to synthesize information for decision-making

• Experience in managing, developing, and motivating people

• Strategic thinking and ability to manage multiple priorities

• Strong negotiation skills

• Strong presentation and storytelling skills

• Strong analytical skills and financial acumen

• Excellent relationship-building and stakeholder management skills

• Strong results orientation

• Project management experience

• Creativity and innovation mindset

• Leadership and motivation skills

• Good command of English

• Good Microsoft Office skills, especially Excel, Word, and PowerPoint

We offer competitive employment conditions. Candidates who meet the requirements can expect a monthly base gross salary from 23200 PLN gross. The final base pay level offered may vary depending on job-related knowledge, skills, experience, and internal equity.

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.