Social Commerce Executive

City: Central Singapore

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

We are looking for a Social Commerce Executive to support the growth of our social commerce business across platforms such as TikTok Shop and other emerging social channels. The role requires someone who understands how social content, livestreaming, and digital engagement drive commerce performance.

The ideal candidate should have hands-on knowledge of TikTok operations, livestream execution, short-form video creation, creator coordination, and social commerce tools.

Your responsibilities

• Support day-to-day management of social commerce platforms, especially TikTok Shop.

• Coordinate and execute livestream sessions, including planning, setup, moderation, and post-stream analysis.

• Work with internal teams, agencies, creators, and hosts to develop engaging livestream and video content.

• Assist in creating short-form videos and social content optimized for engagement and conversion.

• Ensure products, promotions, vouchers, and campaign assets are accurately reflected during livestreams and platform activations.

• Monitor livestream and content performance metrics such as views, engagement, CTR, GMV, and conversion.

• Stay updated on TikTok trends, platform features, social commerce best practices, and competitor activities.

• Support campaign planning during key commercial periods such as mega campaigns and product launches.

• Coordinate operational requirements including product seeding, sample management, and livestream logistics.

• Support reporting and preparation of post-campaign or post-livestream performance summaries.

The experience we're looking for

Skills & Experience

• Working knowledge of TikTok, TikTok Shop, and social commerce ecosystems.

• Understanding of how livestreams operate, including setup, moderation, engagement tactics, and conversion drivers.

• Familiarity with short-form video creation and editing tools such as CapCut, Canva, Adobe Premiere Pro, or similar platforms.

• Basic understanding of livestream production tools, lighting, microphones, camera setups, and streaming workflows.

• Strong interest in digital content, creator economy, and social media trends.

• Good coordination and communication skills with ability to manage multiple stakeholders.

• Comfortable working in a fast-paced and campaign-driven environment.

• Proficiency in Microsoft Excel and PowerPoint preferred.

Preferred Qualifications

• Diploma or Degree in Marketing, Business, Communications, Media, or related field.

• Experience in eCommerce, social commerce, influencer marketing, or content production is an advantage.

• Prior experience supporting TikTok livestreams or creator collaborations preferred.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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