Social Media Analyst

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Production is the Cross-Media production platform of Publicis Groupe Spain. Our goal is to offer seamless, relevant, and impactful consumer experiences across all touchpoints in every market. We provide pioneering production solutions that drive performance in a data-driven marketing landscape and help brands succeed in the world of platforms. We have a unique approach, supported by the integrated Power Of One model, to optimize resources and strike the perfect balance between efficiency and quality. Multidisciplinary production experts with specific tools to streamline delivery times and provide exceptional quality service. With over 50 production technicians, we can handle IN-HOUSE projects, ensuring total control and efficiency in production. We specialize in creating tailored production models that cater to specific client needs, focusing on streamlining processes and resource optimization.

Overview

We are looking for a Social Media Analyst to collect, integrate, and interpret social media data in order to deliver actionable insights to our clients. You will develop clear and effective dashboards and reports, helping brands understand their performance and guiding them to make informed strategic decisions. We are looking for a detail-oriented professional with strong analytical skills, a passion for storytelling through data, and the ability to translate numbers into meaningful recommendations.

Responsibilities

• Collect and integrate data from multiple social media platforms and sources (Excel, Google Sheets, CSVs, Sprinklr, Brandwatch, Digimind, Pulsar, Netbase, Social Studio).

• Interpret organic and paid social media metrics across platforms such as Facebook, Instagram, X (Twitter), YouTube, TikTok, Stories, and Reels.

• Translate metrics into insights, learnings, and actionable recommendations aligned with the defined social media strategy.

• Prepare recurring reports (daily, weekly, monthly) as well as campaign-specific reports (weekly and final).

• Create and maintain analytics and social listening dashboards, as well as schedule and publish content through Sprinklr.

• Identify insights using social listening tools by managing alerts, building queries, cleaning and categorizing mentions, and extracting meaningful conclusions.

• Collaborate closely with the social media and strategy teams to support data-driven recommendations.

Qualifications

• At least 1 year of hands-on experience using social media listening tools.

• Strong understanding of social media platforms, algorithms, audiences, and storytelling principles.

• Advanced proficiency in Excel and Google Sheets (formulas, pivot tables, and large-volume data management).

• Comfortable working with and interpreting large datasets.

• Exceptional attention to detail and the ability to synthesize complex information into clear, actionable insights.

• Curious and proactive mindset, always looking for new ways to improve reporting and analysis processes.

• Interest in and enthusiasm for Artificial Intelligence (AI), with a willingness to explore new AI-driven tools and applications that can enhance analytics, reporting, and social media performance.

We think you’re awesome if you:

• Experience with Sprinklr and familiarity with other social listening tools such as Pulsar, Brandwatch, Digimind, Netbase, and Social Studio.

• Strong PowerPoint skills, with the ability to create visually engaging presentations.

• Experience using AI-powered tools.

Additional information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".

• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.

• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.

• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘‍♀️

• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.