Marketing Coordinator

Descrizione azienda

Founded in Florence in 1927, La Marzocco is one of the world's leading manufacturers of handcrafted espresso machines. Driven by craftsmanship, innovation, design, and community, our products can be found in some of the most respected cafés, restaurants, hotels, offices, and homes around the world.

To support our continued growth in Germany, we are looking for a Marketing Coordinator to join our team in Berlin.

This is a versatile role for an experienced marketer who enjoys working across multiple disciplines and collaborating with a wide range of stakeholders. The position combines project leadership, commercial marketing, partnerships, communications, and market development. Depending on business priorities, the role may support product launches, commercial initiatives, customer experience projects, field marketing activities, strategic partnerships, and business growth opportunities.

The role reports directly to the Marketing Manager and works closely with Sales, Operations, Service, and Global Teams.

Posizione

Key Responsibilities

Partnerships & Strategic Collaborations

• Develop and manage strategic partnerships to strengthen brand visibility, customer engagement, and business growth.

• Create collaboration concepts, co-marketing initiatives, and brand activations with key partners.

Marketing Project Management

• Coordinate cross-functional marketing projects, managing timelines, budgets, and stakeholder communication.

• Oversee the execution of both local and global initiatives.

Product Launches & Market Development

• Support product launches and market development initiatives.

• Monitor industry trends, market opportunities, and customer feedback.

Commercial Marketing & Business Growth

• Partner with Sales to drive lead generation, customer acquisition, and commercial growth.

• Develop tailored marketing initiatives for key accounts and B2B partners.

Communications & Brand Development

• Support brand communication, storytelling, and consistency across all touchpoints.

• Create presentations, communication materials, and customer-facing content.

Digital Marketing & Customer Experience

• Support digital campaigns, CRM initiatives, and customer journey optimization.

• Help enhance customer experience across online and offline channels.

Events & Community Engagement

• Support events, trade shows, and industry activations.

• Build relationships with key stakeholders and strengthen community engagement.

Requisiti

• 2+ years of experience in marketing, partnerships, business development, project management, or related fields.

• Strong project management, organizational, and stakeholder management skills.

• Commercial mindset with the ability to translate marketing into business growth.

• Strategic thinker with a hands-on, proactive approach and strong problem-solving skills.

• Passion for hospitality, coffee, design, culture, and community building.

• Fluent in German and English.

Altre informazioni

• Flat hierarchies and a familiar corporate culture that values your contribution and offers prospects

• Varied and challenging activities with a lot of personal responsibility and creative freedom

• 40-hour week, 30 days holiday, flexitime account

• Flexible working hours and mobile working

• As part of an international group, we offer you many opportunities for further development

• Contribution to the company pension scheme

• Permanent employment contract

• Company events

• Employee benefits

La Marzocco is committed to best practices in Diversity, Equity and Inclusion. We encourage applications from all backgrounds, communities and industries and are committed to having a team that is made up of diverse skills, experiences, and abilities as we value the positive impact that difference has on our organization and actively encourage qualified applicants to submit their CV.

#lamarzoccodeutschland