SodaStream: Demand Accelerator Manager UK & Benelux

Overview

SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option. SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative and champions strong business and social values to lead positive change. At SodaStream, we put the planet and people first – to help create a better, more sustainable future for generations to come.

Want to change the way the world drinks? As we accelerate the commercial transformation for Sodastream across Northern Europe, we are seeking a Demand Acceleration Manager to lead and deliver best in class commercial execution in the North Europe markets. This is a high impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper-focus on all Brick & Mortar channels. You will play a critical role in embedding data driven decision making, customer engagement, and best in class Perfect Store Execution standards.

Responsibilities

Demand acceleration & growth strategy

• Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market.

• Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them.

• Leverage analytics and data to drive precision targeting and personalized execution (Most Valuable Store, Store Clustering concepts).

• Develop Category Leadership initiatives and selling story for SodaStream across retail and digital environments to elevate customer collaboration as part of WCCE.

Perfect store & commercial excellence

• Define and implement Perfect Store (PICOS) standards across physical and digital retail environments.

• Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion.

• Drive continuous improvement through KPI’s performance tracking and field feedback loops.

• Facilitate course corrective actions and identify capabilities/performance gaps.

Customer & channel development

• Own the market category leadership agenda across all channels and co-develop insight-led selling story to the trade.

• Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners.

• Drive channel-specific strategies tailored to on-line and off-line channels.

Cross-Functional Leadership

• Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level.

• Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate.

• Lead and inspire cross-functional teams to deliver integrated commercial solutions.

• Foster a culture of agility, innovation, and data-driven decision-making

Qualifications

Key capabilities & experience

• Proven experience in commercial strategy, demand generation, or category management.

• Strong track record in FMCG or consumer goods, ideally across multiple markets.

• Deep expertise in Perfect Store and retail execution excellence.

• Experience leveraging digital tools, data analytics, and shopper insights to drive growth.

• Strong commercial acumen.

• Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers.

• Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.