Senior
Multichannel Medical strategy execution: implement the EE regional strategy and steer the local execution.
Implementation IQMED tool.
Responsible for all kind of trainings, local and international lecturing, and scientific aspect of building of medical competencies of Eucerin.
Medical marketing execution: adapt and drive detailing support and professional communication strategy and steer brand performance and perception.
Lead the implementation and organization of the local, and participation in the regional and Global Derms events in cooperation with Regional Medical Manager.
Leads local Detailing Management, KOL Management.
Detailing Management
Executes annual local professional medical marketing plan with a clear strategy and measurable objectives.
Identifies need for participation in a regional and global clinical study based on market analysis (to support product launch or life cycle management).
implements global or local clinical studies in cooperation with Regional Medical Manager
initiates local medical tracking based on the global and regional recommendation in cooperation with Field Force Manager and the Regional Medical manager
Follow and influence HCP targeting and segmentation.
Ensures roll-out in line with regional strategy.
Key Opinion Leader Management
Lead local key opinion leader management: recruit key opination leaders (KLOs), Digital opinion leaders (DOLs), and build relationship and develop a regional KOL management strategy.
Establish and maintain productive relationship with KOLs & DOLs .
Actively participate in the biggest local and global Derms’ meetings. Follow-up summaries, evaluations, and learnings from KOLs activities.
Business Sense
Identifies the opportunities to grow the business, maintaining ROI.
Understand and contributes to Eucerin strategy.
Understands and influences decision making process to grow recommendation.
Working cross functional and understands the roles and responsibilities of marketing, S&C, digital. Support recruitment of local KOLs & DOLs to regional projects.
Ensure education and Medical Competencies of Eucerin in all aspects of the business.
Personal skills
University degree, preferably in any kind of the Medical or Bio-Medical science with strong interest in life science.
Several years of experience in professional marketing or medical sales in a dermocosmetic or pharmaceutical company.
Acts in a compliant and professional way. Confident, patient, and convincing behavior.
Strategic & analytical, team oriented, open, proactive acting.
International Mindset
Fluent English
Active listening skills.
Willingness to continue to learn and develop.
Communication and presentation skills
Strong presentation and communication skills towards internal and external stakeholders.
Excellent verbal and non-verbal communication skills.
Has the ability to give the same message at different level (Dermatologist – Pharmacist- Consumer).
Knows, understands, and acts along the negotiating process: key stages and principles of negotiating.
Identifies own strengths and weaknesses in negotiations and acts accordingly.
Leadership Skills
Conveys mission and vision of Eucerin and company’s core values.
Support in Designing effective local detailing organization (size and structure).
Understands the dynamics of people, their personalities, their motivation, and their needs.
Support to create team targets and mutual goals.
Functional Knowledge: Dermatology & Medical Cosmetics
Knowledge and understanding of medical cosmetics, active ingredients & mode of action and how it gives value to the doctor, pharmacists, and patients.
Continuously maintain in-depth understanding of HCPs, consumers, market, and main competitors.
knowledge on Skin Biology & Skin Pathologies:
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