Mid-Level

Advertising Strategist (Hospitality)

Amadeus

Kuala Lumpur, Malaysia · Hybrid

Job Title

PURPOSE OF THE ROLE:

The Advertising Strategist is a client-facing role that focuses on running successful digital media campaigns and requires expertise in Paid Search, Paid Social, and Display.

As a Advertising Strategist, you'll proactively manage campaigns and work closely with internal teams such as Advertising Analysts and Ad Operations from media plan creation to campaign launch. You will implement strategies and optimizations throughout each campaign, integrating Amadeus products (Business Intelligence & Reservation) to meet client goals efficiently and cost-effectively. Additionally, you will present reports and recommendations to your clients based on campaign insights. Success in this role demands a deep understanding of the client's properties and the hotel industry.

Main Responsibilities:

Develop an in-depth understanding of client needs and establish a cohesive, trusting relationship.
Conduct conference calls with high value clients regarding campaign performance and recommend modifications for improved campaign performance, while providing analysis and commentary for client reports.
Research and develop strategy and media plans for clients; identify target audience; recommend budgets and ideal media channels.
Recommend new products and budget re-allocation/growth for existing clients.
Stay up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers, and websites, and assess the potential impact of industry events/trends on the client’s business.
Manage client onboarding and renewal process.
Work with Analyst to draft ad copy and keywords and present them to clients for approval.
Initiate campaign set-up and workflow for tracking tags.
Manage creative development and client approval process.
Establish deadlines for various components to achieve completed projects by designated due dates.
Ensure all new and renewal campaigns launch and quality SLAs are met.

Relevant Work Experience:

Proficient experience in Online and social media
Hands on experience in implementing and managing Digital Media Campaigns through Google Ads, Meta/Facebook and/or relevant channels
Proven experience in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time.
Ability to professionally represent Amadeus at client meetings and on conference calls
Strong copy writing skills
Ability to effectively influence key internal partners at all levels within the organization
Good to have knowledge or experience in the Hotel Marketing, Hospitality or Tourism industry
Relevant Degree in field of study; may include Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance preferred.

What we can offer you ?

A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.
A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.
A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including salary, bonus, equity, and benefits.
A flexible working model - We want our employees to do their best work, wherever and however it works best for them.
A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.

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Diversity & Inclusion

Amadeus aspires to be a leader in Diversity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.

Be aware of recruitment scams

Amadeus Group never charges fees, requests payment, or asks for financial information during recruitment. All legitimate opportunities are communicated solely through official Amadeus channels, including our careers website. Any payment request or outreach via unofficial platforms (e.g., WhatsApp, Telegram) should be treated as fraudulent.