Role Overview

The Product Marketing Leader is responsible for driving the end-to-end product marketing strategy and execution for RLC and VRF portfolio. This role owns the connection between market needs and product solutions, bridge between customer needs and product management / engineering teams, supporting go-to-market strategies, value propositions, and commercial success.

The role requires ownership of key initiatives, strong cross-functional leadership without direct authority, and the ability to influence stakeholders across Product Management, Engineering, Sales, and Marketing.

Key Responsibilities

Product & Portfolio Development

• Drive product concept development for prioritized opportunities, partnering closely with Product Management and Engineering teams.

• Work with sales team and key external customers to develop product roadmaps

• Influence product roadmap decisions by identifying gaps, customer needs, and differentiation opportunities.

• Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.

• Develop robust business cases including pricing strategy, margin structure, and volume forecasts; collaborate with GES and cross-functional teams through key approval gates.

Make Vs Buy Strategy and Execution

• Strategic Assessment: Develop and maintain Make vs. Buy decision frameworks. Align recommendations with business strategy, growth plans, and operating model.

• Business Case Development: Including all key parameters like commodity costs, W2W GM etc..

• Technology and product specs and feature evaluation.

• Risk assessment and sensitivity analysis.

Cross-functional Leadership / Stakeholder Management

• Collaborate with:

  • Sales team
  • Product teams
  • Engineering
  • Procurement
  • Finance
  • Legal and Compliance

• Facilitate decision-making forums and executive reviews.

• Act as a key interface between sales, product management and engineering teams.

• Influence stakeholders and drive alignment across functions to deliver business objectives without direct reporting authority.

Execution and Governance

• Drive implementation of approved make or buy decisions.

• Establish governance processes and stage gates.

• Track benefits realization against approved business cases.

• Manage product transition plans and phase-in/out.

Market & GTM Strategy Leadership

• For key and emerging markets: Work closely with customers to understand and define market sizing, segmentation, regulatory landscape, and competitor benchmarking to identify growth opportunities.

• Translate insights into actionable product and portfolio strategies aligned with GES / SEA / AME business priorities.

• Define target customer segments, channel etc. to guide product positioning and GTM plans.

• Own product positioning, messaging, and value propositions to ensure clear differentiation in the market.

Key Competencies

Individual should possess the capacity to work in a dynamic environment and demonstrate the ability to use decision-making abilities and technical capability to assist in meeting customer needs across dynamic regional market segments.

• Foundational skills for this role include general HVAC design and application principles, project management, speaking in public, general engineering aptitude.

• Strong understanding of product marketing frameworks, go-to-market strategy, and value-based selling

• Proven ability to develop business cases and influence product decisions.

• Strong communication and multi-functional influencing skills to align suppliers, engineering, sales, marketing, product management, after-market and leadership team.

• Experience working in cross-functional and regional environments.

• Strong communication, stakeholder management, and influencing skills.

• Results-oriented with strong analytical thinking and attention to detail.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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