Mid-Level, Senior
Area Sales Manager - CBG Group | General Trade
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Job Description:
We are looking for a dynamic Area Sales Manager to lead General Trade sales across Karnataka. The role is responsible for driving business growth through strong distributor management, retail expansion, and excellent in-store execution.
Key Responsibilities
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Deliver sales and business targets across the assigned territory.
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Manage distributors, super stockists, and General Trade channel operations.
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Expand retail coverage and improve product availability, visibility, and merchandising.
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Execute trade promotions, demand generation, and outlet activation programs.
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Build strong relationships with key retailers and drive outlet-level sales.
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Analyze market trends and sales data to identify growth opportunities.
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Coach and develop the frontline sales team to improve execution.
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Ensure timely settlement of distributor and trade claims.
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Spend significant time in the market to drive execution and strengthen customer relationships.
Preferred Profile
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5–10 years of experience in General Trade sales within FMCG/Consumer Durables/Consumer Products.
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Strong experience in Distributor Management, Channel Sales, Retail Sales, and Trade Marketing.
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Good understanding of the distributor network, and retail landscape.
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