Sr Marketing Manager - Sports Partnerships, Better Together & Portfolio

Overview

One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best and Brightest Marketing Talent

At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations! We are looking to hire a Senior Marketing Manager to lead the strategic direction and execution of our incredible Sports Portfolio agenda, total foods brand portfolio growth, and the next phase of our 1Canada cross-portfolio integration programming with our beverages business (BT). If you have the taste for a real challenge, this opportunity may just be the right flavour for you!

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs

• A dynamic and inclusive culture that promotes you to bring your whole-self to work

• Inspiring positive change for people and the planet with sustainability goals

• A supportive team that will encourage your professional growth and development

Responsibilities

A change leader and influencer, this person will build a strategic vision to drive growth in full portfolio programming and sports partnerships. They will set the agenda and ensure strength of execution to deliver both short-term and long-term results end-to-end.

• Lead and unlock the next phase of our 1Cananda portfolio brand strategy (BT) and execution across both foods and beverages business.

• Lead and deliver and annual operating plans for portfolio growth team and 1Canada BT, including the development of key BT programs, FLC Portfolio programs and calendar planning, anchored in solid consumer insights and deep understanding of drivers of instore execution.

• Lead & manage all Sports Marketing partnerships and programming for PepsiCo Foods. Ensure strong brand integration, national brand sports programs, while supporting the delivery of our 3 year strategy.

• Lead the Total Connections Planning (i.e. Media & Communications plans) working with Insights and Agency partners to deliver effective programming.

• Manage total Portfolio and Sports Properties budgets along with support on payment terms with partners.

• Wire and collaborate with the US and Global teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.

• Lead all activations for all brand sports partnership planning and execution.

Qualifications

• Minimum of Bachelor’s Degree (Business degree preferred)

• 10+ years’ experience in consumer packaged goods marketing

• Demonstrated ability to win through superior consumer marketing

• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels

• Proven ability to lead agency relationships to achieve gold standard results

• Business savvy and an opportunity seeker

Careers to Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants. This posting is for an existing vacancy.