Mid-Level
Loyalty Specialist
Contract Details: Full time (40h/week), 2 days/week smart working
Division: Marketing
Direct Team: Customer Growth
Start date: As soon as possible
THE CORE TASKS
Strategy & Activation
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Design and execute the promotional and engagement roadmap across all channels (web, app, in-store) to ensure business profitability and program growth.
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Design and optimize the "Earn & Burn" loop and develop rewards catalog to maximize customer lifetime value and satisfaction.
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Execute omnichannel loyalty campaigns that bridge in-store and online customer experiences.
Platform Management & Data
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Manage the loyalty platform technical setup, including segmentation, promotion monitoring, and troubleshooting.
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Analyze campaign performance and market trends to deliver actionable insights and ROI-focused reporting.
Process & Collaboration
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Collaborate with global product teams and local stakeholders to refine customer identification processes and UX.
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Align internal departments on loyalty priorities through clear, strategic communication and knowledge sharing.
PERFORMANCE INDICATORS (KPIs)
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Growth & Acquisition: Total number of active customers and volume of new accounts.
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Engagement & Retention: Active redeemer rate, churn rate, and loyalty program CSAT scores.
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Revenue & Behavior: Average revenue per user, purchase frequency, and the percentage of identified transactions.
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Marketing Consent: Overall Opt-in percentage.
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