B&W Trade Marketing/Customer Strategy & Planning Assistant Manager – DT H&B & Professional Channel (Hair Salon)

PURPOSE Lead Category Strategy & Planning (CS&P) for DT Health & Beauty (H&B) and Professional Channel (proC) within Beauty & Wellbeing, driving accelerated growth in high-potential formats. This role is critical to unlocking H&B growth opportunities and building proC from the ground up, working closely with Sales and cross-functional teams to translate strategy into execution excellence. Design and deliver clear, actionable growth plans with defined building blocks and enablers to unlock sustainable growth for B&W.

MAIN ACCOUNTABILITIES

1. Lead CS&P for H&B & proC

   • Drive end-to-end CS&P, ensuring strong linkage between category strategy, channel strategy, and customer execution
   • Translate growth drivers into actionable channel plans (Big Bets, N+3 pipeline, activity roadmap)
   • Ensure excellence in assortment strategy, promotion planning, and in-store execution

2. Accelerate DT H&B as a Strategic Growth Channel

   • Build deep understanding of H&B channel dynamics, key customers, and competitive landscape
   • Identify growth opportunities across portfolio, visibility, and shopper activation
   • Partner closely with Sales to drive sell-in, win execution, and scale best practices

3. Build & Scale proC (Professional Channel)

   • Lead the setup and development of proC as a new growth engine for B&W
   • Define channel strategy, go-to-market model, and activation framework
   • Apply a test-and-learn approach to validate and scale winning models
   • Demonstrate an entrepreneurial, hands-on mindset in a fast-evolving environment

4. Strong Sales Partnership & Execution Excellence

   • Partner closely with Sales to translate strategy into execution reality
   • Align on targets, joint business plans, and performance tracking
   • Proactively address bottlenecks to ensure strong in-market delivery

5. Shopper & Channel Insights

   • Develop strong understanding of beauty shopper behavior, missions, and trends
   • Leverage insights to design relevant, differentiated shopper programs
   • Continuously monitor performance and optimize based on learnings

KEY REQUIREMENTS

Core Skills

• Strong CS&P / Category / Trade Marketing fundamentals

• Deep understanding of H&B channel (DT, pharmacy, beauty retail)

• Strong analytical and insight generation capability

• Proven ability to translate strategy into execution impact

Mindset & Ways of Working

• Bold, proactive, and results-oriented, with strong ownership and a bias for action

• Highly driven and accountable, able to push agendas and make things happen in a fast-paced environment

• Strong execution focus with end-to-end ownership

• Entrepreneurial / startup mindset, comfortable building new channels from scratch

• Strong collaboration across Sales and cross-functional teams

Experience

• At least 2- 3 Year of Experiences in CS&P / Trade Marketing / Category Planning roles (Beauty/FMCG preferred)

• Exposure to H&B (Health & Beauty) or similar specialized channels is a strong advantage

• Experience in building new initiatives or channels is a plus

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.