Product Marketing Manager

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

About Snap Inc.

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re seeking a senior-level Product Marketing Manager to autonomously drive complex, cross-functional initiatives. In this role, you will champion deep ownership over both strategic outcomes and the way work gets done across teams. As a senior leader, you are expected to bring a long-range perspective, shape business objectives, and directly influence product direction through sharp market insights, strategic thinking, and execution excellence.

What you’ll do:

• Lead product marketing strategy for Snap’s China Ads business, translating market needs and global insights into clear cross-functional priorities and influencing product roadmap direction

• Drive research and analysis to identify new opportunities, clarify product plans, and shape product roadmap, measurement solutions, and broader marketing strategy

• Own go-to-market efforts for new features and products, including multi-quarter, cross-product strategies that define narrative, packaging, launch approach, and best practices

• Set, track, and deliver against adoption goals, and clearly communicate performance, success drivers, and gaps to senior cross-functional stakeholders

• Lead cross-functional teams across Research, Sales or Partnerships, Communications, Marketing, Legal, and other partner functions to execute launches and strategic initiatives on time

• Partner closely with Product and regional PMM counterparts to identify product gaps, define opportunity areas, and develop a clear point of view on market nuances and blockers to scaled adoption

• Develop a holistic view of revenue performance across a customer objective or product area, using global trends and market insight to unlock broader growth opportunities

• Align sales and product leadership on go-to-market priorities, progress, and key issues that need to be resolved to accelerate activation and scale

Minimum Qualifications:

• 10+ years of experience in product marketing or a closely related field

• Experience leading complex product marketing or go-to-market initiatives across multiple stakeholders and workstreams

• Experience translating customer, market, and business insight into product and go-to-market recommendations

• Experience influencing senior cross-functional stakeholders and driving alignment on high-priority initiatives

• Deep expertise in a core product, solution, or business domain, with strong customer and market orientation

Knowledge, Skills & Abilities:

• Strong strategic and analytical skills, with the ability to bring structure and clarity to ambiguous, multi-dimensional problems

• Ability to operate independently with limited oversight and consistently drive work forward

• Strong executive communication skills, including the ability to simplify complex ideas and tailor messages for different audiences and forums

• Strong judgment and stakeholder management skills, with the ability to build trust and influence cross-functional partners up to VP level

• Ability to balance detailed execution with long-term strategic thinking across multiple concurrent priorities

• Ability to build strong relationships across adjacent teams and contribute to broader team capability through mentoring, knowledge sharing, and role modeling

Preferred Qualifications:

• Experience leading multi-quarter, cross-product go-to-market strategies across global or regional markets

• Experience partnering closely with Product teams to influence roadmap direction and resolve adoption blockers

• Experience owning adoption performance narratives, including identifying growth drivers, performance gaps, and activation opportunities

• Experience serving as a thought partner on key product and business decisions

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!