Product Market Lead, Apex Legends Japan

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Product Market Lead — Apex Legends (Japan)

Electronic Arts, Japan

As part of the EA Japan Publishing team, you will lead Product × Market strategy for Apex Legends in Japan. Reporting to the General Manager of Japan, you will work with Respawn Entertainment and publishing teams to translate market insights into recommendations that improve player engagement, commercial performance, and live service execution. You will focus on one of the world's most important gaming markets, ensuring the voice of Japanese players informs product and publishing decisions.

You will be the primary advocate for the Japanese player, bringing together product performance, community feedback, creator trends, competitive intelligence, and market insights to support better product and publishing decisions.

You will partner across Analytics, Marketing, Community, Franchise, and Studio teams to influence decisions and create outcomes.

Responsibilities:

• Lead Product × Market strategy and recommendations for Apex Legends in Japan

• Translate player behaviour, performance data, community sentiment, and market trends into relevant recommendations for Studio and Publishing teams

• Partner with Analytics, Marketing, Community, and Franchise teams to develop a unified view of market performance and player needs

• Identify opportunities to improve player acquisition, engagement, retention, and monetisation through product and publishing recommendations

• Monitor the Japanese gaming landscape, including competitor activity, creator ecosystems, cultural trends, and live service best practices

• Represent the Japanese market perspective in discussions with Respawn Entertainment and global teams

• Help prioritize opportunities by assessing commercial impact, player value, and implementation considerations

• Track agreed actions, monitor progress, and capture insights to improve future recommendations

• Provide strategic input into Live Ops planning, GTM plans, creator programs, partnerships, and market-specific engagement opportunities

• Build relationships to align Publishing and Studio teams around shared market priorities

Qualifications:

• 8+ years of experience in product management, publishing, marketing, analytics, strategy, or growth within the video game or entertainment industry

• Experience with live service games and main performance drivers, including player engagement, retention, and monetisation

• Knowledge of the Japanese gaming market, player behaviours, and creator ecosystem

• Experience working with international teams to influence product or commercial decisions

• Experience using data and insights to inform product development, Experience communicating product updates, milestones, and progress to internal and external partners with the ability to translate complex data into clear recommendations

• Commercially minded with experience evaluating opportunities, trade-offs, and growth

• Native-level Japanese and strong English skills

• Experience with competitive multiplayer games; familiarity with Apex Legends or other live service FPS titles

---

---

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.