Senior
Senior Digital & E-commerce Specialist
Senior Digital & E-commerce Specialist Location: Shanghai Function: APAC Aftermarket Marketing — Digital & E-commerce Report to: APAC Trade Marketing Manager
Key Responsibilities
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Support China digital commerce roadmap development across DTC, marketplace flagship channels, CRM, digital content, traffic generation, customer journey, and online pricing visibility.
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Translate integrated campaign and product launch plans into digital channel plans, content deployment, CRM activation, traffic support, and performance review routines.
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Develop digital content requirements and briefs for DTC, marketplace flagship stores, campaign landing pages, social content, CRM communication, and product education.
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Work with Product Marketing to convert product value propositions and technical advantages into digital-ready content, product education flow, visual direction, and product detail page standards.
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Coordinate with agencies, media partners, TP partners, platform teams, and internal stakeholders on digital marketing execution and campaign amplification.
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Track digital performance across traffic, engagement, conversion, content effectiveness, CRM/member activity, customer behavior, and platform learning.
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Support APAC market application by sharing China best practices and helping local teams set customer/distributor digital activity guardrails.
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Monitor online pricing discipline through pricing visibility, promotion behavior, product presentation, campaign alignment, and escalation of pricing risks.
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