Senior
Brand Designer
Overview
The Beverage Designer at PepsiCo is a senior creative role responsible for leading end-to-end design development across beverage brands. This role drives design excellence, elevates brand identity, and ensures impactful visual storytelling across packaging, campaigns, and innovation projects. The position requires a strong balance of creative vision, strategic thinking, and stakeholder management to deliver best-in-class brand experiences in a fast-paced environment.
Responsibilities
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Lead the end-to-end design process from concept to execution across packaging, key visuals, and integrated campaigns.
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Translate brand strategy into compelling and culturally relevant design solutions.
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Ensure high standards of design excellence and consistency across all touchpoints.
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Collaborate cross-functionally with marketing, insights, innovation, and external agencies.
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Manage and guide external partners (agencies, production, vendors) to deliver quality outputs on time.
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Provide creative direction and mentorship to junior designers, fostering team growth and capability.
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Drive innovation by exploring new design trends, tools, and approaches within the beverage category.
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Present design concepts clearly to stakeholders and senior leadership, articulating rationale and impact.
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Oversee artwork development, ensuring alignment with production requirements and brand guidelines.
Qualifications
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Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
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6–8+ years of experience in branding, packaging, or integrated design (FMCG experience preferred).
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Strong portfolio demonstrating high-quality brand and packaging work, ideally within beverages or consumer brands.
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Proven ability to lead projects independently and manage multiple priorities.
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Strong understanding of brand systems, typography, layout, and visual storytelling.
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Experience working with cross-functional teams in a fast-paced, matrix organization.
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Excellent communication and presentation skills.
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Proficiency in design tools (Adobe Creative Suite, etc.).
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Experience in production and print processes (e.g., packaging dielines, color management) is a plus.
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