Overview

Sales Representative – Spain (SodaStream)

Position Overview

The Sales Representative will be responsible for developing and executing the commercial strategy of SodaStream in Spain, with a strong focus on expanding distribution, increasing sell-out performance, and strengthening relationships with retail partners. The role requires a highly proactive commercial profile capable of opening new accounts, developing existing customers, and driving in-store execution to accelerate category growth in the Spanish market. The Sales Representative will act as a key interface between SodaStream and retailers, ensuring optimal visibility, product availability, and promotional implementation.

Responsibilities

1. Retail Sales Development

• Develop and manage relationships with national and regional retail accounts, including consumer electronics retailers, home appliance chains, supermarkets, and department stores.

• Identify and open new distribution opportunities to increase brand presence across Spain.

• Negotiate product listings, shelf placement, and promotional activities with retail partners.

• Ensure optimal assortment and product availability across all accounts.

2. Account Management

• Maintain regular contact with store managers, buyers, and retail partners.

• Monitor account performance, sales trends, and stock levels.

• Implement corrective actions when necessary to ensure sales targets are met.

• Manage Mediamarkt stores (39) as Key POS.

3. In-Store Execution

• Ensure proper visual merchandising and product presentation in retail locations.

• Coordinate and execute in-store promotions, demonstrations, and product launches.

• Monitor compliance with brand guidelines and retail agreements.

4. Market Intelligence

• Track competitor activity, retail pricing, and market trends.

• Provide regular feedback to the management team regarding opportunities and risks in the Spanish market.

• Identify regional opportunities for expansion or improved performance.

5. Sales Planning and Reporting

• Deliver sales forecasts and periodic sales reports.

• Track key performance indicators such as:

  • Distribution growth
  • Sell-in and sell-out performance
  • Promotional effectiveness
  • Retail compliance

6. Cross-Functional Collaboration

• Work closely with marketing, logistics, and customer service teams to ensure smooth commercial operations.

• Support marketing campaigns and product launches at the retail level.

Key Objectives

• Expand retail distribution of SodaStream products across Spain.

• Increase sales volume and market penetration of home carbonation systems.

• Strengthening retail partnerships and improving in-store execution.

• Drive consumer awareness through strong retail visibility and promotions.

Qualifications

Education

• Bachelor’s degree in business administration, Marketing, Sales, or related field.

Experience

• Minimum 3–5 years of experience in retail sales or account management.

• Experience in consumer goods, small appliances, or beverage categories is highly desirable.

• Proven experience working with Spanish retail chains and distributors.

Skills

• Strong negotiation and relationship-building skills.

• High level of commercial initiative and autonomy.

• Ability to manage multiple accounts and territories simultaneously.

• Strong analytical and reporting capabilities.

• Excellent communication and presentation skills.

Languages

• Spanish: Native or fluent.

• English: Professional working is valuable.

Other Requirements

• Willingness to travel extensively within Spain.

• Valid driving license.

Key Competencies

• Commercial drive and results orientation

• Relationship management

• Entrepreneurial mindset

• Strategic thinking combined with strong execution

• Adaptability in developing market categories