Demand Acceleration Senior Analyst - SodaStream - South Europe Cluster - France - H/F

Overview

SodaStream, a PepsiCo company

At SodaStream, we don’t just work - we create, innovate, and make things sparkle! As leaders in our category, we transform still water into sparkling water, sparkling water into soda, and ideas into success. Every day is an opportunity to reinvent how people enjoy their beverages. As part of PepsiCo, SodaStream benefits from a strong global footprint. Within this, the South Europe Cluster brings together France, Italy, and Iberia (Spain & Portugal), combining diverse markets, talents, and perspectives to drive sustainable growth. We foster a collaborative, agile, and high-performing environment, driven by optimism, energy, initiative, and excellence in execution - while actively contributing to reducing single-use plastic. We value people who take ownership, move fast, challenge the status quo, and turn ideas into action!

Job Overview

As we accelerate our commercial transformation across the South Europe cluster (France, Italy, Spain, Portugal), we are seeking a Demand Acceleration (DX) Senior Analyst to lead and deliver best-in-class commercial execution. Reporting to the Head of Commercial & eCommerce South Europe Cluster, this is a high-impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels - with a strong focus on Mass Grocery Brick & Mortar channels. You will play a critical role in embedding data-driven decision-making, strengthening customer engagement, and deploying best-in-class Perfect Store (PICOS) execution standards across markets. Based in Carquefou (France), the role operates in a multi-country, matrix environment, requiring strong autonomy and the ability to define and structure strategies in an evolving organization.

Responsibilities

Key Responsibilities

Demand Acceleration & Growth Strategy

• Lead the development and execution of channel-specific demand acceleration strategies across South Europe

• Identify and unlock Shopper Value Offer growth opportunities, translating them into actionable execution standards

• Leverage advanced analytics and data (e.g. Most Valuable Stores, store clustering) to enable precision targeting

• Develop category leadership initiatives and compelling selling stories to strengthen customer collaboration (World Class Customer Engagement program - WCCE)

Perfect Store & Commercial Excellence

• Define and implement Perfect Store (PICOS) standards across physical and digital retail environments

• Ensure best-in-class execution on visibility, availability, and conversion

• Drive continuous improvement through KPI tracking and performance analysis

• Identify performance gaps and implement corrective action plans

Customer & Channel Development

• Own the South Europe category leadership agenda across all channels

• Partner closely with Sales to elevate strategic customer relationships and unlock Joint Business Plans (JBPs)

• Drive channel-specific strategies tailored to both offline and online environments

Cross-Functional Leadership

• Partner closely with Sales, Trade Marketing, and RGM to align priorities and execution

• Collaborate with global Demand Acceleration teams and the broader DX community to share and scale best practices

• Lead and influence cross-functional teams to deliver integrated commercial solutions

• Foster a culture of agility, innovation, and data-driven decision-making

Qualifications

Key Capabilities & Experience

• Proven experience in commercial strategy, demand generation, or category management

• Strong track record in FMCG or consumer goods, ideally in a multi-market environment

• Deep expertise in Perfect Store and retail execution excellence

Technical Skills

• Strong experience leveraging data analytics and shopper insights to drive growth

• Advanced analytical skills; Power BI is required

• Experience in business case building, KPI tracking, and performance analysis

• Strong commercial acumen

Differentiating Competencies

• Ability to influence stakeholders across functions, levels, and geographies without direct authority

• Strong relationship-building capabilities internally and with key retail partners

• High level of autonomy and ownership, especially in a remote management setup

• Ability to operate in ambiguity and define strategy in a new environment

• Balance of strategic thinking and hands-on execution

• Collaborative and entrepreneurial mindset

Languages

• French & English mandatory

• Italian and/or Spanish is a plus

Mobility

• Availability to travel up to 10%

Key Challenges / Role Complexity

• New role requiring structuring and building demand acceleration strategy from the ground up

• High level of ambiguity requiring strong strategic thinking and clarity

• Need to influence senior stakeholders and drive change management across markets

• Operating in a multi-country cluster (4 markets) with different maturity levels

• Remote reporting line, requiring strong autonomy and ownership