Trade Marketing Manager, On Trade

Description

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The CCM (Channel & Customer Marketing) Manager – On Trade is responsible for driving sustainable growth, strengthening brand presence and delivering execution excellence across the on-trade channel. The role leads the development and execution of channel strategy, trade activation and customer marketing plans to achieve commercial objectives, build brand equity and deliver strong return on investment.

Key Responsibilities

• Develop the annual on-trade channel strategy and activation plan to maximize return on investment and deliver superior consumer experiences at the point of sale in line with global guidelines and local market priorities

• Own channel performance and deliver key KPIs including sales, profitability, market share, coverage, distribution and execution quality

• Manage and monitor activations / outlet-level programs at scale across priority on-trade & Monitor activation effectiveness through clear KPIs

• Lead annual and monthly activation planning, budget allocation and performance tracking to ensure disciplined investment management and strong ROI

• Manage projects and communication with internal and external partners, including agencies, customers, wholesalers and distributors

• Coach field teams and partner with sales leaders to improve execution discipline, capability and consistency across regions

Experience Required & Skills

• Bachelor’s degree in Business Administration, Marketing or a related field

• 8+ years of experience in the on-trade or on-premise channel

• Strong planning, organisation, prioritisation and decision-making skills, with the ability to manage complex project timelines

• Strong understanding of on-trade route-to-market, outlet segmentation, execution standards and field activation in Korea

• Experience in budget management, investment prioritization and post-evaluation of activation ROI

• Strong capability in data analysis, KPI tracking and translating outlet and channel performance into actionable recommendations

• Demonstrates effective stakeholder management, understands the broader business context and is committed to delivering results

• Ability to work cross-functionally and influence stakeholders across Sales, Marketing, Finance and Operations

• High level of ownership, execution discipline and attention to compliance in a regulated category

• Fluency in both Korean and English is required

• People management experience is an advantage but not a must ; experience in the liquor industry is a plus

Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies: Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.