Senior Digital Design Manager – Paid Media (All Genders)

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

We are looking for a Senior Digital Design Manager to take clear ownership of creative performance across paid media. This role sits at the intersection of conceptual creativity, operational leadership, and performance marketing, with a strong focus on structure, decision-making, and scalable impact.

You will not only execute and optimize creative work, but also anticipate needs, set direction, and proactively drive improvements in quality, speed, and effectiveness. You bring clarity to complex workflows, make confident decisions, and elevate both creative output and operational maturity.

The ideal candidate is highly structured, proactive, and outcome-driven, with a strong creative point of view, deep paid media design experience, and advanced knowledge of automation platforms such as Smartly. You thrive in fast-paced environments and consistently turn ambiguity into clear plans and results.

Key Responsibilities

Creative & Conceptual Ownership

• Ensure conceptual development for paid media campaigns from brief to execution.

• Proactively define creative directions, frameworks, and solutions.

• Translate brand / channel goals and performance insights into scalable creative concepts.

• Ensure brand consistency while adapting creative across platforms, audiences, and markets.

• Act as a creative decision-maker, confidently guiding stakeholders forward.

• Deliver design executions - from ideation to master assets.

Paid Media & Performance Design

• Own end-to-end creative delivery for META, Google Ads, Affiliate, and App campaigns.

• Maintain consistently high quality across both concept and execution.

• Drive A/B testing, iteration, and optimization based on performance data.

• Anticipate campaign needs and prepare assets, templates, and solutions in advance.

Creative Operations, Planning & Prioritization

• Ensure planning, prioritization, and structuring of creative projects.

• Reduce complexity through simple, scalable processes and frameworks.

• Ensure deliverables are shared clearly, consistently, and outcome-focused.

Automation & Smartly.io

• Own and evolve the creative automation setup in Smartly.io.

• Build and maintain modular Figma templates aligned with automation logic.

• Manage feeds, conditional rules, and automation logic (e.g. via Google Sheets).

• Improve efficiency, scalability, and creative quality through automation.

Innovation, Enablement & Collaboration

• Proactively identify opportunities for innovation, AI, and process improvement.

• Experiment with new tools and translate learnings into practical team solutions.

• Work closely with Paid Media, Brand, and cross-functional stakeholders.

• Provide clear direction, structured feedback, and confident communication.

Qualifications

• Degree in Graphic Design, Media Design, or equivalent experience.

• 5+ years of experience in digital design, paid media, or creative operations.

• Proven strong experience in creative work for performance marketing channels.

• Strong portfolio demonstrating conceptual thinking and execution quality.

• Hands-on experience with Smartly.io or similar automation platforms.

• Advanced Adobe Creative Suite and strong Figma skills.

• Familiarity with HTML5 ads and performance-driven formats.

Ownership Traits

• Strong ownership and proactive decision-making mindset.

• Excellent planning, prioritization, and structuring skills.

• Ability to simplify complexity and communicate clearly.

• High reliability, confidence, and comfort addressing challenges directly.

• Curious, growth-oriented, and improvement-driven.

• Fluent in English.

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid