Product Market Lead, Shooters China

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Product Market Lead, Shooters China transforms China market signals into decision-grade insight and structured recommendations that improve live service performance.

You will oversee the full Product × Market Pod for shooter games in China, including from signal, validation to studio engagement and learning.

This role reports directly to the Head of Publishing, Shooters China, ensuring that the General Manager, Greater China, grounds all product recommendations commercially and aligns them to country-level commercial performance.

Responsibilities:

1. Manage Shooter Games China Decision Intelligence

You are accountable for building one view of performance and player response across:

• Gameplay and mode engagement

• Retention and cohort shifts

• Economy performance and monetisation elasticity

• Live Ops resonance and seasonal pace

• Community sentiment and creator signals

• GTM alignment and timing

• Platform and regulatory constraints

• 2. Deliver “What / Why / What Next”

• Convert Measurement movement into structured hypotheses

• 3. China Content & Cultural Relevance Input

• You act as the disciplined interpreter of China player behavior.

• 4. Ecosystem Intelligence

• You translate competitor learning into concrete experiments and recommendations.

• 5. Recommendation Craft & Impact Framing

• Be rooted in a diagnosed driver and align product and GTM implications

• 6. Forecast Narrative Ownership (China)

• Own the narrative and market-level assumptions.

• 7. Structured Governance & Studio Engagement

• Partner with Franchise as the formal Studio conduit

• 8. Learning Loop Ownership

• Ensure expected impact and assumptions are documented and Translate outcomes into reusable playbooks

Qualifications:

• 8+ years in FPS live service product, publishing, strategy, analytics, or growth

• Strong understanding of FPS live service economics (retention, monetisation, payer segmentation, LTV)

• Deep familiarity with China FPS player behaviour and competitive landscape

• Commercial literacy (ROI, sensitivity, exposure framing)

• Proactively working in a cross cultural environment

• Mandarin required; English strongly preferred

• Active player of FPS / shooter category preferred

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.