Musketeer - Ghana

"Musketeers" have always been the main volume contributors, trial generators and sparks, creating kindred spirits in the On-Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On-Premise territory, they are responsible for identifying business opportunities in new On-Premise playgrounds to leverage brand image and drive both current and future sales of Red Bull's product portfolio.

Red Bull Ambassador

Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)

Build affinity and understanding of the Red Bull brand and products within your network.

Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.

Deliver excellence with Red Bull's premium brand image in all activities and execution.

The Entrepreneur of the Territory

Know your territory like the back of your hand.

Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.

Master the On-Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).

Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.

Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success

Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)

Indispensable Business Consultant

Build and maintain long-lasting collaborations with key stakeholders.

Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.

Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.

Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).

Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.

Measure success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.

Territory Management

Grow & protect On Premise accounts in the Area. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution

Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory

Identification, care and continuously development of local and regional On-Premise accounts by a proper Route Planning

Set volume goals with each account that includes execution against Red Bull KPI’s.

Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution

Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing

High 5 Execution

Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage

Visibility: Stages perfect visibility to optimize sales

Consumption Activation: Sells in appropriate consumption activation tools and communication pieces

Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines

Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink

Events Activation

Ensure availability and premium High 5 execution around 3rd party and Red Bull events

Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money

Attendance on key 3rd party and Red Bull events

Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations

• Minimum of 2 years’ experience in sales and marketing in FMCG with track record of success

• Strong On Premise industry knowledge, contacts and experience in the On Premise

• Previous experience working in the hospitality, nightlife and/or FMCG industry preferred.

• Basic market knowledge and integration into local On Premise industry and community is beneficial.

• Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment.

• Strategic, innovative, commercially aware (shows understanding of sales and finance processes).

• Planning, prioritization and organizational ability.

• Strong analytical ability (analyze sales and customer data).

• Street smart. Know what's going on in the streets – understand all groups of people, what every type of person has to deal with daily and know how to act around them.

• Self-aware and able to adapt communication, presentation and professional appearance according to audience and scene. Excellent communication, active listening skills and the ability to negotiate.

• Ability to work flexible hours (including nights and weekends).

• Basic working knowledge of IOS and MS Office

University degree preferred (Business, Marketing or similar)